NordicTrack vs Rep Fitness:Which is more popular?
In September 2026, NordicTrack had more branded searches than Rep Fitness among home fitness equipment brands worldwide. NordicTrack had about 154,000 branded searches, while Rep Fitness had 90,500. NordicTrack made up 9.4% of all home fitness equipment brand searches we track, and Rep Fitness accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about home fitness equipment brands, NordicTrack and Rep Fitness each appeared in four of the five answers. Rep Fitness was mentioned before NordicTrack in three out of four answers.
Who do people search for more?
NordicTrack, about 70% more searches than Rep Fitness
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Rep Fitness, named ahead of NordicTrack in 3 of 4 answers
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Top home fitness equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NordicTrack and Rep Fitness were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rep Fitness was listed before NordicTrack in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Rep Fitness1st
- NordicTrack2nd
Rogue Fitness3rd
Bowflex4th
Peloton5th
Concept26th
Titan Fitness7th
Technogym–
LifeSpan–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NordicTrack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bowflex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rep Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Peloton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rogue Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Titan Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Concept21 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LifeSpan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home fitness equipment brands
5 answers
Asked ChatGPT
“Which home fitness equipment brand should I buy?”
Asked ChatGPT
“What are the best home fitness equipment brands?”
Asked ChatGPT
“What's the best home fitness equipment brand for home workouts?”
Searched Google, AI Overview
“best home gym equipment”
Searched Google, AI Overview
“treadmill brand”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is NordicTrack or Rep Fitness more popular in search?
This chart shows how often people search Google for NordicTrack and Rep Fitness by name. Each line represents a brand's share of searches for all nine home fitness equipment brands we track, month by month, from English-language searches worldwide.
Share of searches by month for NordicTrack, Rep Fitness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Technogym | NordicTrack | Rogue Fitness | Bowflex | Rep Fitness | Titan Fitness | Concept2 | LifeSpan |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 12.7% | 9.7% | 5.4% | 4.4% | 3.6% | 3.6% | 3% | 0.25% |
| Nov 2025 | 48.7% | 11.1% | 14.1% | 7% | 4.7% | 5.7% | 4.7% | 3.8% | 0.3% |
| Dec 2025 | 51.4% | 9.6% | 16.4% | 6% | 4.9% | 4% | 4% | 3.3% | 0.23% |
| Jan 2026 | 49.8% | 11.3% | 16.8% | 5.7% | 4.6% | 3.8% | 3.8% | 3.8% | 0.28% |
| Feb 2026 | 50.8% | 11.6% | 15.4% | 5.9% | 4.9% | 4% | 4% | 3.2% | 0.28% |
| Mar 2026 | 48.5% | 13.7% | 13.9% | 7.1% | 4.7% | 3.9% | 4.7% | 3.2% | 0.26% |
| Apr 2026 | 50.4% | 14.2% | 11.2% | 7.4% | 4.9% | 4% | 4% | 3.3% | 0.44% |
| May 2026 | 51.2% | 12% | 10.6% | 7.5% | 5% | 5% | 5% | 3.4% | 0.35% |
| Jun 2026 | 48.8% | 13.4% | 12.2% | 8.4% | 4.6% | 4.6% | 4.6% | 3.1% | 0.36% |
| Jul 2026 | 47.7% | 13.1% | 13.3% | 8.2% | 5.5% | 4.5% | 4.5% | 3% | 0.35% |
| Aug 2026 | 47.2% | 12.9% | 12.5% | 8.1% | 5.4% | 5.4% | 4.4% | 3.6% | 0.35% |
| Sep 2026 | 48.2% | 16% | 9.4% | 6.7% | 5.5% | 5.5% | 4.5% | 3.7% | 0.29% |
How has the NordicTrack and Rep Fitness comparison changed over the last 12 months?
3 findings
- NordicTrack was ahead of Rep Fitness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NordicTrack’s share of searches among home fitness equipment brands worldwide moved from 9.7% to 9.4%, and its estimated monthly branded searches moved from 199K to 154K.
- Across the 12 months ending September 2026, Rep Fitness’ share of searches among home fitness equipment brands worldwide moved from 3.6% to 5.5%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for home fitness equipment brands worldwide in September 2026?
2 changes
In September 2026, NordicTrack lost share of searches among home fitness equipment brands worldwide, from 12.5% to 9.4%.
Estimated monthly branded searches for Rep Fitness worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using NordicTrack’s and Rep Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NordicTrack
4 branded search terms
- nordictrack
- nordictrack 1750
- nordictrack commercial 1750
- nordictrack treadmill
Rep Fitness
1 branded search term
- rep fitness
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