Brandwave

Bowflex vs Rep Fitness:Which is more popular?

In September 2026, Bowflex and Rep Fitness were level in searches among dumbbell brands worldwide, with an estimated 90.5K branded searches each, at 27.2% of the total each. When we asked ChatGPT and Google AI Overviews about dumbbell brands, Rep Fitness appeared in all four answers and Bowflex in three. Rep Fitness was mentioned before Bowflex in three out of four answers.

Among dumbbell brands worldwide in September 2026

Who do people search for more?

Bowflex and Rep Fitness are searched for about as often as each other.

Bowflex 90.5K searchesRep Fitness 90.5K searches

Who does AI mention more?

Rep Fitness, mentioned in every answer we collected

Rep Fitness in 4 of 4Bowflex in 3 of 4

Who does AI recommend more?

Rep Fitness, named ahead of Bowflex in 3 of 4 answers

Rep Fitness first in 3Bowflex first in 1

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Top dumbbell brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Rep Fitness appeared in all four answers. Bowflex was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Rep Fitness was listed before Bowflex in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rep Fitness1st
  2. PowerBlock2nd
  3. Bowflex3rd
  4. Rogue Fitness4th
  5. Force USA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rep Fitness4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PowerBlock4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bowflex3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rogue Fitness1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Force USA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about dumbbell brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bowflex or Rep Fitness more popular in search?

This chart shows how often people search Google for Bowflex and Rep Fitness by name. Each line represents a brand's share of searches for all five dumbbell brands we track, month by month, from English-language searches worldwide.

Bowflex and Rep Fitness among dumbbell brands worldwide, by month

Share of searches by month for Bowflex, Rep Fitness. The figures are in the table below the chart.

View monthly share of searches table
MonthRogue FitnessBowflexRep FitnessPowerBlockForce USA
Oct 202534.4%28.3%23.1%10.4%3.8%
Nov 202535.2%23.5%28.8%8.6%3.9%
Dec 202534.5%28.1%23.2%10.4%3.8%
Jan 202634.3%27.9%23%10.3%4.6%
Feb 202634.1%28.1%23%10.3%4.6%
Mar 202638.9%26.1%21.3%9.5%4.3%
Apr 202638.9%26.1%21.3%9.5%4.3%
May 202637.1%24.9%24.9%9.1%4.1%
Jun 202640.8%22.4%22.4%10%4.5%
Jul 202638.9%26.1%21.3%9.5%4.3%
Aug 202636.8%24.6%24.6%9%4.9%
Sep 202633%27.2%27.2%8.1%4.4%

How has the Bowflex and Rep Fitness comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Rep Fitness took it in November 2025, Bowflex took it in December 2025.
  • Across the 12 months ending September 2026, Bowflex’s share of searches among dumbbell brands worldwide moved from 28.3% to 27.2%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 12 months ending September 2026, Rep Fitness’ share of searches among dumbbell brands worldwide moved from 23.1% to 27.2%, and its estimated monthly branded searches moved from 74K to 90.5K.

How did search popularity change for dumbbell brands worldwide in September 2026?

2 changes

  1. In September 2026, Bowflex gained share of searches among dumbbell brands worldwide, from 24.6% to 27.2%.

  2. In September 2026, Rep Fitness gained share of searches among dumbbell brands worldwide, from 24.6% to 27.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bowflex’s and Rep Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bowflex

1 branded search term

  • bowflex

Rep Fitness

1 branded search term

  • rep fitness

How the Brand Demand Index is measured

Other head-to-heads among dumbbell brands

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