Force USA vs Rogue Fitness:Which is more popular by branded search?
In August 2026, Rogue Fitness had more branded searches than Force USA among dumbbell brands worldwide. Rogue Fitness was estimated to have 135K branded searches compared to Force USA’s 18.1K, and held a 15.6% Share of Search versus Force USA’s 2.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Force USA or Rogue Fitness?
Compare the dumbbell brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rogue Fitness, Force USA. The figures are in the table below the chart.
View monthly share of search table
| Month | New York University | Rogue Fitness | Bowflex | PowerBlock | Force USA |
|---|---|---|---|---|---|
| Oct 2025 | 70.5% | 13.2% | 10.9% | 4% | 1.5% |
| Nov 2025 | 60.8% | 19.4% | 12.9% | 4.8% | 2.1% |
| Dec 2025 | 66.2% | 15.2% | 12.4% | 4.6% | 1.7% |
| Jan 2026 | 64.5% | 15.8% | 12.9% | 4.7% | 2.1% |
| Feb 2026 | 65.9% | 15.1% | 12.4% | 4.5% | 2% |
| Mar 2026 | 68.2% | 15.7% | 10.5% | 3.8% | 1.7% |
| Apr 2026 | 67% | 16.3% | 10.9% | 4% | 1.8% |
| May 2026 | 67% | 16.3% | 10.9% | 4% | 1.8% |
| Jun 2026 | 65.2% | 18.3% | 10% | 4.5% | 2% |
| Jul 2026 | 60.7% | 19.4% | 13% | 4.8% | 2.1% |
| Aug 2026 | 68% | 15.6% | 10.5% | 3.8% | 2.1% |
| Sep 2026 | — | — | — | — | — |
How has the Force USA and Rogue Fitness comparison changed over the last 12 months?
3 findings
- Rogue Fitness was ahead of Force USA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Force USA’s estimated Share of Search among dumbbell brands worldwide moved from 1.5% to 2.1%, and its estimated monthly branded searches moved from 12.1K to 18.1K.
- Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among dumbbell brands worldwide moved from 13.2% to 15.6%, and its estimated monthly branded searches moved from 110K to 135K.
How did search popularity change for dumbbell brands worldwide in August 2026?
2 changes
In August 2026, Rogue Fitness lost estimated Share of Search among dumbbell brands worldwide, from 19.4% to 15.6%.
Estimated monthly branded searches for Force USA worldwide rose 49.6% over 11 measured months, from 12.1K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Force USA’s and Rogue Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Force USA
1 branded search term
- force usa
Rogue Fitness
1 branded search term
- rogue fitness
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.