Brandwave

PowerBlock vs Rogue Fitness:Which is searched more?

In September 2026, Rogue Fitness had more branded searches than PowerBlock among dumbbell brands worldwide. Rogue Fitness had about 110,000 branded searches, while PowerBlock had 27,100. Rogue Fitness made up 33% of all dumbbell brand searches we track, and PowerBlock accounted for 8.1%. These are worldwide searches for English-language branded terms.

Share of searches among dumbbell brands worldwide in September 2026Is PowerBlock or Rogue Fitness more popular in search?
PowerBlock8.1%27.1K searches
vs
Rogue Fitness33%110K searches

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Is PowerBlock or Rogue Fitness more popular in search?

Compare the dumbbell brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

PowerBlock and Rogue Fitness among dumbbell brands worldwide, by month

Share of searches by month for Rogue Fitness, PowerBlock. The figures are in the table below the chart.

View monthly share of searches table
MonthRogue FitnessBowflexRep FitnessPowerBlockForce USA
Oct 202534.4%28.3%23.1%10.4%3.8%
Nov 202535.2%23.5%28.8%8.6%3.9%
Dec 202534.5%28.1%23.2%10.4%3.8%
Jan 202634.3%27.9%23%10.3%4.6%
Feb 202634.1%28.1%23%10.3%4.6%
Mar 202638.9%26.1%21.3%9.5%4.3%
Apr 202638.9%26.1%21.3%9.5%4.3%
May 202637.1%24.9%24.9%9.1%4.1%
Jun 202640.8%22.4%22.4%10%4.5%
Jul 202638.9%26.1%21.3%9.5%4.3%
Aug 202636.8%24.6%24.6%9%4.9%
Sep 202633%27.2%27.2%8.1%4.4%

How has the PowerBlock and Rogue Fitness comparison changed over the last 12 months?

3 findings
  • Rogue Fitness was ahead of PowerBlock in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, PowerBlock’s share of searches among dumbbell brands worldwide moved from 10.4% to 8.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Rogue Fitness’ share of searches among dumbbell brands worldwide moved from 34.4% to 33%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for dumbbell brands worldwide in September 2026?

2 changes
  1. In September 2026, Rogue Fitness lost share of searches among dumbbell brands worldwide, from 36.8% to 33%.

  2. In September 2026, PowerBlock lost share of searches among dumbbell brands worldwide, from 9% to 8.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using PowerBlock’s and Rogue Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PowerBlock

1 branded search term

  • powerblock

Rogue Fitness

1 branded search term

  • rogue fitness

How the Brand Demand Index is measured

Other head-to-heads among dumbbell brands

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