How popular isPowerBlock in search?
In September 2026, there were an estimated 27.1K branded searches for PowerBlock worldwide which is down 18.1% over the last 12 months. PowerBlock holds 10% estimated Share of Search among adjustable dumbbells brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
NordicTrack56.7%
Bowflex33.3%
PowerBlock10%
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Which adjustable dumbbells brands compete with PowerBlock?
Share of Search by month for NordicTrack, Bowflex, PowerBlock. The figures are in the table below the chart.
View monthly share of search table
| Month | NordicTrack | Bowflex | PowerBlock |
|---|---|---|---|
| Oct 2025 | 61.7% | 28% | 10.2% |
| Nov 2025 | 68.8% | 22.8% | 8.4% |
| Dec 2025 | 71% | 21.2% | 7.8% |
| Jan 2026 | 72.6% | 20.1% | 7.4% |
| Feb 2026 | 69.9% | 22.1% | 8.1% |
| Mar 2026 | 68.2% | 23.3% | 8.5% |
| Apr 2026 | 62.4% | 27.5% | 10.1% |
| May 2026 | 60.8% | 28.7% | 10.5% |
| Jun 2026 | 64.7% | 24.4% | 10.9% |
| Jul 2026 | 64.1% | 26.3% | 9.6% |
| Aug 2026 | 62.8% | 27.2% | 10% |
| Sep 2026 | 56.7% | 33.3% | 10% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.7% | 154K | -26.1% | -6.1 points | |
| 2, held 2nd | 33.3% | 90.5K | 0% | +6.1 points | |
| 3, held 3rd | 10% | 27.1K | -18.1% | 0 points |
56.7%
Held 1st. 154K estimated branded searches, -26.1% vs prior month. Share -6.1 points.
2.
Bowflex33.3%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +6.1 points.
10%
Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.
Compare search popularity between PowerBlock and its closest rivals
How has branded search demand for PowerBlock changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for PowerBlock worldwide fell from 33.1K to 27.1K.
- Across the 12 months ending September 2026, PowerBlock’s estimated Share of Search among adjustable dumbbells brands worldwide peaked at 10.9% in June 2026 and was lowest at 7.4% in January 2026.
How did search popularity change for adjustable dumbbells brands worldwide in September 2026?
3 changes
In September 2026, Bowflex gained estimated Share of Search among adjustable dumbbells brands worldwide, from 27.2% to 33.3%.
In September 2026, NordicTrack lost estimated Share of Search among adjustable dumbbells brands worldwide, from 62.8% to 56.7%.
Estimated monthly branded searches for PowerBlock worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Where does PowerBlock compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dumbbell brands | 4th of 5 | 3.3% | Show ranking |
| Adjustable kettlebell brands | 4th of 4 | 9.6% | Show ranking |
| Adjustable dumbbells brands | 3rd of 3 | 10% | Shown above |
How is PowerBlock measured?
Brandwave collects information about searches that people make online using PowerBlock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- powerblock
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Is PowerBlock your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.