Brandwave

How popular isPowerBlock in search?

In September 2026, there were an estimated 27.1K branded searches for PowerBlock worldwide which is down 18.1% over the last 12 months. PowerBlock holds 9.6% estimated Share of Search among adjustable kettlebell brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bowflex32.1%
  2. Rep Fitness32.1%
  3. Titan Fitness26.2%
  4. PowerBlock9.6%
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Which adjustable kettlebell brands compete with PowerBlock?

PowerBlock against adjustable kettlebell brands worldwide, by month

Share of Search by month for Bowflex, Rep Fitness, Titan Fitness, PowerBlock. The figures are in the table below the chart.

View monthly share of search table
MonthBowflexRep FitnessTitan FitnessPowerBlock
Oct 202533.3%27.2%27.2%12.2%
Nov 202527.8%34.1%27.8%10.2%
Dec 202533.2%27.3%27.3%12.2%
Jan 202633.2%27.3%27.3%12.2%
Feb 202633.3%27.2%27.2%12.2%
Mar 202631.4%25.7%31.4%11.5%
Apr 202633.3%27.2%27.2%12.2%
May 202629.7%29.7%29.7%10.9%
Jun 202629%29%29%13%
Jul 202633.3%27.2%27.2%12.2%
Aug 202631.4%31.4%25.7%11.5%
Sep 202632.1%32.1%26.2%9.6%
  1. 1.Bowflex

    32.1%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.9 points.

Compare search popularity between PowerBlock and its closest rivals

How has branded search demand for PowerBlock changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for PowerBlock worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, PowerBlock’s estimated Share of Search among adjustable kettlebell brands worldwide decreased from 12.2% to 9.6%.
  • Across the 12 months ending September 2026, PowerBlock’s estimated Share of Search among adjustable kettlebell brands worldwide peaked at 13% in June 2026 and was lowest at 9.6% in September 2026.

How did search popularity change for adjustable kettlebell brands worldwide in September 2026?

  1. In September 2026, Bowflex gained estimated Share of Search among adjustable kettlebell brands worldwide, from 31.4% to 32.1%.

  2. In September 2026, Rep Fitness gained estimated Share of Search among adjustable kettlebell brands worldwide, from 31.4% to 32.1%.

  3. In September 2026, Titan Fitness gained estimated Share of Search among adjustable kettlebell brands worldwide, from 25.7% to 26.2%.

  4. In September 2026, PowerBlock lost estimated Share of Search among adjustable kettlebell brands worldwide, from 11.5% to 9.6%.

Where does PowerBlock compete?

PowerBlock is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dumbbell brands4th of 53.3%Show ranking
Adjustable kettlebell brands4th of 49.6%Shown above
Adjustable dumbbells brands3rd of 311.7%Show ranking

How is PowerBlock measured?

Brandwave collects information about searches that people make online using PowerBlock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • powerblock

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How the Brand Demand Index is measured

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Is PowerBlock your brand?

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