How popular isNordicTrack in search?
In September 2026, there were an estimated 154K branded searches for NordicTrack worldwide which is down 22.7% over the last 12 months. NordicTrack holds 49.2% estimated Share of Search among adjustable dumbbells brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
NordicTrack49.2%
Bowflex39.1%
PowerBlock11.7%
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Which adjustable dumbbells brands compete with NordicTrack?
Share of Search by month for NordicTrack, Bowflex, PowerBlock. The figures are in the table below the chart.
View monthly share of search table
| Month | NordicTrack | Bowflex | PowerBlock |
|---|---|---|---|
| Oct 2025 | 54.8% | 33.1% | 12.1% |
| Nov 2025 | 63.2% | 26.9% | 9.9% |
| Dec 2025 | 64.9% | 25.7% | 9.4% |
| Jan 2026 | 65.7% | 25.1% | 9.2% |
| Feb 2026 | 63.2% | 26.9% | 9.8% |
| Mar 2026 | 58.5% | 30.4% | 11.1% |
| Apr 2026 | 53.9% | 33.8% | 12.4% |
| May 2026 | 53.6% | 34% | 12.4% |
| Jun 2026 | 59.3% | 28.1% | 12.6% |
| Jul 2026 | 58.1% | 30.7% | 11.2% |
| Aug 2026 | 56.3% | 32% | 11.7% |
| Sep 2026 | 49.2% | 39.1% | 11.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.2% | 114K | -28.5% | -7.1 points | |
| 2, held 2nd | 39.1% | 90.5K | 0% | +7.1 points | |
| 3, held 3rd | 11.7% | 27.1K | -18.1% | 0 points |
49.2%
Held 1st. 114K estimated branded searches, -28.5% vs prior month. Share -7.1 points.
2.
Bowflex39.1%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +7.1 points.
11.7%
Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.
Compare search popularity between NordicTrack and its closest rivals
Every comparison with NordicTrack
14 comparisons
- Echelon vs NordicTrack
- Life Fitness vs NordicTrack
- NordicTrack vs Peloton
- NordicTrack vs Technogym
- NordicTrack vs Rogue Fitness
- Bowflex vs NordicTrack
- Concept2 vs NordicTrack
- NordicTrack vs PowerBlock
- NordicTrack vs WaterRower
- Kettler vs NordicTrack
- NordicTrack vs Wahoo
- NordicTrack vs Sunny Health and Fitness
- Hydrow vs NordicTrack
- Lifespan Fitness vs NordicTrack
How has branded search demand for NordicTrack changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for NordicTrack worldwide fell from 199K to 154K.
- Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among adjustable dumbbells brands worldwide decreased from 54.8% to 49.2%.
- Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among adjustable dumbbells brands worldwide peaked at 65.7% in January 2026 and was lowest at 49.2% in September 2026.
How did search popularity change for adjustable dumbbells brands worldwide in September 2026?
3 changes
In September 2026, Bowflex gained estimated Share of Search among adjustable dumbbells brands worldwide, from 32% to 39.1%.
In September 2026, NordicTrack lost estimated Share of Search among adjustable dumbbells brands worldwide, from 56.3% to 49.2%.
Estimated monthly branded searches for PowerBlock worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Where does NordicTrack compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Stair climber brands | 4th of 5 | 8.4% | Show ranking |
| Treadmill brands | 4th of 4 | 8.8% | Show ranking |
| Elliptical machine brands | 3rd of 4 | 9.7% | Show ranking |
| Recumbent bike brands | 3rd of 3 | 10.3% | Show ranking |
| Spin bike brands | 4th of 5 | 10.6% | Show ranking |
| Exercise bike brands | 4th of 5 | 11.1% | Show ranking |
| Home fitness equipment brands | 3rd of 6 | 11.2% | Show ranking |
| Rowing machine brands | 2nd of 6 | 14.8% | Show ranking |
| Stationary bike brands | 2nd of 3 | 14.9% | Show ranking |
| Cross trainer brands | 2nd of 4 | 18.8% | Show ranking |
| Adjustable dumbbells brands | 1st of 3 | 49.2% | Shown above |
How is NordicTrack measured?
Brandwave collects information about searches that people make online using NordicTrack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- nordictrack
- nordictrack 1750
- nordictrack commercial 1750
- nordictrack treadmill
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Is NordicTrack your brand?
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