NordicTrack vs Titan Fitness:Which is searched more?
In September 2026, NordicTrack had more branded searches than Titan Fitness among home fitness equipment brands worldwide. NordicTrack had about 154,000 branded searches, while Titan Fitness had 74,000. NordicTrack made up 9.4% of all home fitness equipment brand searches we track, and Titan Fitness accounted for 4.5%. These are worldwide searches for English-language branded terms.
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Is NordicTrack or Titan Fitness more popular in search?
Compare the treadmill, rower and home gym brands people train. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for NordicTrack, Titan Fitness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Technogym | NordicTrack | Rogue Fitness | Bowflex | Rep Fitness | Titan Fitness | Concept2 | LifeSpan |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 12.7% | 9.7% | 5.4% | 4.4% | 3.6% | 3.6% | 3% | 0.25% |
| Nov 2025 | 48.7% | 11.1% | 14.1% | 7% | 4.7% | 5.7% | 4.7% | 3.8% | 0.3% |
| Dec 2025 | 51.4% | 9.6% | 16.4% | 6% | 4.9% | 4% | 4% | 3.3% | 0.23% |
| Jan 2026 | 49.8% | 11.3% | 16.8% | 5.7% | 4.6% | 3.8% | 3.8% | 3.8% | 0.28% |
| Feb 2026 | 50.8% | 11.6% | 15.4% | 5.9% | 4.9% | 4% | 4% | 3.2% | 0.28% |
| Mar 2026 | 48.5% | 13.7% | 13.9% | 7.1% | 4.7% | 3.9% | 4.7% | 3.2% | 0.26% |
| Apr 2026 | 50.4% | 14.2% | 11.2% | 7.4% | 4.9% | 4% | 4% | 3.3% | 0.44% |
| May 2026 | 51.2% | 12% | 10.6% | 7.5% | 5% | 5% | 5% | 3.4% | 0.35% |
| Jun 2026 | 48.8% | 13.4% | 12.2% | 8.4% | 4.6% | 4.6% | 4.6% | 3.1% | 0.36% |
| Jul 2026 | 47.7% | 13.1% | 13.3% | 8.2% | 5.5% | 4.5% | 4.5% | 3% | 0.35% |
| Aug 2026 | 47.2% | 12.9% | 12.5% | 8.1% | 5.4% | 5.4% | 4.4% | 3.6% | 0.35% |
| Sep 2026 | 48.2% | 16% | 9.4% | 6.7% | 5.5% | 5.5% | 4.5% | 3.7% | 0.29% |
How has the NordicTrack and Titan Fitness comparison changed over the last 12 months?
3 findings
- NordicTrack was ahead of Titan Fitness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NordicTrack’s share of searches among home fitness equipment brands worldwide moved from 9.7% to 9.4%, and its estimated monthly branded searches moved from 199K to 154K.
- Across the 12 months ending September 2026, Titan Fitness’ share of searches among home fitness equipment brands worldwide moved from 3.6% to 4.5%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for home fitness equipment brands worldwide in September 2026?
1 change
In September 2026, NordicTrack lost share of searches among home fitness equipment brands worldwide, from 12.5% to 9.4%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using NordicTrack’s and Titan Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NordicTrack
4 branded search terms
- nordictrack
- nordictrack 1750
- nordictrack commercial 1750
- nordictrack treadmill
Titan Fitness
1 branded search term
- titan fitness
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