Brandwave

Rowing machine brands:Which brands are most popular in search?

In August 2026, NordicTrack was the most searched among rowing machine brands worldwide, with an estimated 90.5K branded searches and 43.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. NordicTrack43.5%
  2. Concept229.1%
  3. WaterRower13%
  4. Peloton5.8%
  5. Sunny Health and Fitness4.8%
  6. Hydrow3.9%

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Share of SearchLeaderboard

Compare the rowing machine brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rowing machine brands worldwide, by month

Share of Search by month for NordicTrack, Concept2, WaterRower, Peloton, Sunny Health and Fitness, Hydrow. The figures are in the table below the chart.

View monthly share of search table
MonthNordicTrackConcept2WaterRowerPelotonSunny Health and FitnessHydrow
Oct 202541.3%27.6%15.1%6.8%3.7%5.5%
Nov 202544.2%29.6%13.3%4.8%3.2%4.8%
Dec 202546.3%25.4%13.9%6.2%4.1%4.1%
Jan 202641.7%27.9%15.3%6.8%4.6%3.7%
Feb 202645.5%25.1%13.7%7.5%4.1%4.1%
Mar 202642.3%28.2%15.5%5.6%4.6%3.8%
Apr 202638.6%31.6%14.1%6.3%5.2%4.2%
May 202638.6%31.6%14.1%6.3%5.2%4.2%
Jun 202641.3%27.6%15.1%6.8%5.5%3.7%
Jul 202641%27.4%15%6.7%5.5%4.5%
Aug 202643.5%29.1%13%5.8%4.8%3.9%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.NordicTrack

    43.5%

    Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.5 points.

  2. 2.Concept2

    29.1%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  3. 3.WaterRower

    13%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.Peloton

    5.8%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.Sunny Health and Fitness

    4.8%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Hydrow

    3.9%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among rowing machine brands worldwide?

In August 2026, NordicTrack was the most searched among rowing machine brands worldwide, with an estimated 90.5K branded searches and 43.5% estimated Share of Search within this set. Concept2 is in 2nd place, 14.4 percentage points behind at 29.1% Share of Search.

Global rowing machine brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
NordicTrack41.3% → 43.5%46.3%Dec 202538.6%Apr 20261st
Concept227.6% → 29.1%31.6%Apr 202625.1%Feb 20262nd
WaterRower15.1% → 13%15.5%Mar 202613%Aug 20263rd
Peloton6.8% → 5.8%7.5%Feb 20264.8%Nov 20254th
Sunny Health and Fitness3.7% → 4.8%5.5%Jun 20263.2%Nov 20256th → 5th
Hydrow5.5% → 3.9%5.5%Oct 20253.7%Jun 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among rowing machine brands worldwide increased from 41.3% to 43.5%.
  • Across the 11 months ending August 2026, Concept2’s estimated Share of Search among rowing machine brands worldwide increased from 27.6% to 29.1%.
  • Across the 11 months ending August 2026, WaterRower’s estimated Share of Search among rowing machine brands worldwide decreased from 15.1% to 13%.
  • Across the 11 months ending August 2026, Peloton’s estimated Share of Search among rowing machine brands worldwide decreased from 6.8% to 5.8%.
  • Across the 11 months ending August 2026, Sunny Health and Fitness’ estimated Share of Search among rowing machine brands worldwide increased from 3.7% to 4.8%.
  • Across the 11 months ending August 2026, Hydrow’s estimated Share of Search among rowing machine brands worldwide decreased from 5.5% to 3.9%.
  • Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among rowing machine brands worldwide peaked at 46.3% in December 2025 and was lowest at 38.6% in April 2026.
  • Across the 11 months ending August 2026, Concept2’s estimated Share of Search among rowing machine brands worldwide peaked at 31.6% in April 2026 and was lowest at 25.1% in February 2026.
  • Across the 11 months ending August 2026, WaterRower’s estimated Share of Search among rowing machine brands worldwide peaked at 15.5% in March 2026 and was lowest at 13% in August 2026.
  • Across the 11 months ending August 2026, Peloton’s estimated Share of Search among rowing machine brands worldwide peaked at 7.5% in February 2026 and was lowest at 4.8% in November 2025.
  • Across the 11 months ending August 2026, Sunny Health and Fitness’ estimated Share of Search among rowing machine brands worldwide peaked at 5.5% in June 2026 and was lowest at 3.2% in November 2025.
  • Across the 11 months ending August 2026, Hydrow’s estimated Share of Search among rowing machine brands worldwide peaked at 5.5% in October 2025 and was lowest at 3.7% in June 2026.
  • Across the 11 months ending August 2026, Sunny Health and Fitness rose from 6th to 5th among rowing machine brands worldwide.
  • Across the 11 months ending August 2026, Hydrow fell from 5th to 6th among rowing machine brands worldwide.

How did search popularity change for rowing machine brands worldwide in August 2026?

  1. In August 2026, NordicTrack gained estimated Share of Search among rowing machine brands worldwide, from 41% to 43.5%.

  2. In August 2026, Concept2 gained estimated Share of Search among rowing machine brands worldwide, from 27.4% to 29.1%.

  3. In August 2026, WaterRower lost estimated Share of Search among rowing machine brands worldwide, from 15% to 13%.

  4. In August 2026, Peloton lost estimated Share of Search among rowing machine brands worldwide, from 6.7% to 5.8%.

  5. In August 2026, Sunny Health and Fitness lost estimated Share of Search among rowing machine brands worldwide, from 5.5% to 4.8%.

  6. In August 2026, Hydrow lost estimated Share of Search among rowing machine brands worldwide, from 4.5% to 3.9%.

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