How popular isConcept2 in search?
In August 2026, there were an estimated 60.5K branded searches for Concept2 worldwide which held steady over the last 11 months. Concept2 holds 29.1% estimated Share of Search among rowing machine brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
NordicTrack43.5%Concept229.1%
- WaterRower13%
Peloton5.8%- Sunny Health and Fitness4.8%
- Hydrow3.9%
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Which rowing machine brands compete with Concept2?
Share of Search by month for NordicTrack, Concept2, WaterRower, Peloton, Sunny Health and Fitness, Hydrow. The figures are in the table below the chart.
View monthly share of search table
| Month | NordicTrack | Concept2 | WaterRower | Peloton | Sunny Health and Fitness | Hydrow |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 27.6% | 15.1% | 6.8% | 3.7% | 5.5% |
| Nov 2025 | 44.2% | 29.6% | 13.3% | 4.8% | 3.2% | 4.8% |
| Dec 2025 | 46.3% | 25.4% | 13.9% | 6.2% | 4.1% | 4.1% |
| Jan 2026 | 41.7% | 27.9% | 15.3% | 6.8% | 4.6% | 3.7% |
| Feb 2026 | 45.5% | 25.1% | 13.7% | 7.5% | 4.1% | 4.1% |
| Mar 2026 | 42.3% | 28.2% | 15.5% | 5.6% | 4.6% | 3.8% |
| Apr 2026 | 38.6% | 31.6% | 14.1% | 6.3% | 5.2% | 4.2% |
| May 2026 | 38.6% | 31.6% | 14.1% | 6.3% | 5.2% | 4.2% |
| Jun 2026 | 41.3% | 27.6% | 15.1% | 6.8% | 5.5% | 3.7% |
| Jul 2026 | 41% | 27.4% | 15% | 6.7% | 5.5% | 4.5% |
| Aug 2026 | 43.5% | 29.1% | 13% | 5.8% | 4.8% | 3.9% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.5% | 90.5K | +22.3% | +2.5 points | |
| 2, held 2nd | 29.1% | 60.5K | +22.2% | +1.7 points | |
| 3, held 3rd | 13% | 27.1K | 0% | -2 points | |
| 4, held 4th | 5.8% | 12.1K | 0% | -0.9 points | |
| 5, held 5th | 4.8% | 9.9K | 0% | -0.7 points | |
| 6, held 6th | 3.9% | 8.1K | 0% | -0.6 points |
43.5%
Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.5 points.
2.
29.1%
Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.7 points.
13%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -2 points.
4.
Peloton5.8%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.9 points.
4.8%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.7 points.
6.Hydrow
3.9%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share -0.6 points.
Compare search popularity between Concept2 and its closest rivals
How has branded search demand for Concept2 changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Concept2 worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Concept2’s estimated Share of Search among rowing machine brands worldwide increased from 27.6% to 29.1%.
- Across the 11 months ending August 2026, Concept2’s estimated Share of Search among rowing machine brands worldwide peaked at 31.6% in April 2026 and was lowest at 25.1% in February 2026.
How did search popularity change for rowing machine brands worldwide in August 2026?
6 changes
In August 2026, NordicTrack gained estimated Share of Search among rowing machine brands worldwide, from 41% to 43.5%.
In August 2026, Concept2 gained estimated Share of Search among rowing machine brands worldwide, from 27.4% to 29.1%.
In August 2026, WaterRower lost estimated Share of Search among rowing machine brands worldwide, from 15% to 13%.
In August 2026, Peloton lost estimated Share of Search among rowing machine brands worldwide, from 6.7% to 5.8%.
In August 2026, Sunny Health and Fitness lost estimated Share of Search among rowing machine brands worldwide, from 5.5% to 4.8%.
In August 2026, Hydrow lost estimated Share of Search among rowing machine brands worldwide, from 4.5% to 3.9%.
How is Concept2 measured?
Brandwave collects information about searches that people make online using Concept2’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- concept2
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Is Concept2 your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.