Bowflex vs Concept2:Which is more popular?
In September 2026, Bowflex had more branded searches than Concept2 among home fitness equipment brands worldwide. Bowflex had about 90,500 branded searches, while Concept2 had 60,500. Bowflex made up 5.5% of all home fitness equipment brand searches we track, and Concept2 accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about home fitness equipment brands, Bowflex appeared in four of the five answers and Concept2 in one. Bowflex was mentioned before Concept2 in two out of three answers that named either.
Who do people search for more?
Bowflex, about 50% more searches than Concept2
Who does AI mention more?
Bowflex, mentioned in 4 of 5 answers, Concept2 in 1
Who does AI recommend more?
Bowflex, named ahead of Concept2 in 2 of 3 answers
Follow Bowflex vs Concept2 and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top home fitness equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bowflex was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Concept2 was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bowflex was listed before Concept2 in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rep Fitness1st
NordicTrack2nd
Rogue Fitness3rd- Bowflex4th
Peloton5th
Concept26th
Titan Fitness7th
Technogym–
LifeSpan–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NordicTrack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bowflex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rep Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Peloton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rogue Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Titan Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Concept21 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LifeSpan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home fitness equipment brands
5 answers
Asked ChatGPT
“Which home fitness equipment brand should I buy?”
Asked ChatGPT
“What are the best home fitness equipment brands?”
Asked ChatGPT
“What's the best home fitness equipment brand for home workouts?”
Searched Google, AI Overview
“best home gym equipment”
Searched Google, AI Overview
“treadmill brand”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bowflex or Concept2 more popular in search?
This chart shows how often people search Google for Bowflex and Concept2 by name. Each line represents a brand's share of searches for all nine home fitness equipment brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bowflex, Concept2. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Technogym | NordicTrack | Rogue Fitness | Bowflex | Rep Fitness | Titan Fitness | Concept2 | LifeSpan |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 12.7% | 9.7% | 5.4% | 4.4% | 3.6% | 3.6% | 3% | 0.25% |
| Nov 2025 | 48.7% | 11.1% | 14.1% | 7% | 4.7% | 5.7% | 4.7% | 3.8% | 0.3% |
| Dec 2025 | 51.4% | 9.6% | 16.4% | 6% | 4.9% | 4% | 4% | 3.3% | 0.23% |
| Jan 2026 | 49.8% | 11.3% | 16.8% | 5.7% | 4.6% | 3.8% | 3.8% | 3.8% | 0.28% |
| Feb 2026 | 50.8% | 11.6% | 15.4% | 5.9% | 4.9% | 4% | 4% | 3.2% | 0.28% |
| Mar 2026 | 48.5% | 13.7% | 13.9% | 7.1% | 4.7% | 3.9% | 4.7% | 3.2% | 0.26% |
| Apr 2026 | 50.4% | 14.2% | 11.2% | 7.4% | 4.9% | 4% | 4% | 3.3% | 0.44% |
| May 2026 | 51.2% | 12% | 10.6% | 7.5% | 5% | 5% | 5% | 3.4% | 0.35% |
| Jun 2026 | 48.8% | 13.4% | 12.2% | 8.4% | 4.6% | 4.6% | 4.6% | 3.1% | 0.36% |
| Jul 2026 | 47.7% | 13.1% | 13.3% | 8.2% | 5.5% | 4.5% | 4.5% | 3% | 0.35% |
| Aug 2026 | 47.2% | 12.9% | 12.5% | 8.1% | 5.4% | 5.4% | 4.4% | 3.6% | 0.35% |
| Sep 2026 | 48.2% | 16% | 9.4% | 6.7% | 5.5% | 5.5% | 4.5% | 3.7% | 0.29% |
How has the Bowflex and Concept2 comparison changed over the last 12 months?
3 findings
- Bowflex was ahead of Concept2 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bowflex’s share of searches among home fitness equipment brands worldwide moved from 4.4% to 5.5%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Concept2’s share of searches among home fitness equipment brands worldwide moved from 3% to 3.7%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for home fitness equipment brands worldwide in September 2026?
0 changes
Neither Bowflex nor Concept2 moved beyond provider rounding among home fitness equipment brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bowflex’s and Concept2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among home fitness equipment brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.