Brandwave

How popular isLifespan Fitness in search?

In September 2026, there were an estimated 4.4K branded searches for Lifespan Fitness worldwide which held steady over the last 12 months. Lifespan Fitness holds 0.32% estimated Share of Search among home fitness equipment brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Peloton57.2%
  2. Technogym18.9%
  3. NordicTrack11.2%
  4. Rogue Fitness8%
  5. Concept24.4%
  6. Lifespan Fitness0.32%
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Which home fitness equipment brands compete with Lifespan Fitness?

Lifespan Fitness against home fitness equipment brands worldwide, by month

Share of Search by month for Peloton, Technogym, NordicTrack, Rogue Fitness, Concept2, Lifespan Fitness. The figures are in the table below the chart.

View monthly share of search table
MonthPelotonTechnogymNordicTrackRogue FitnessConcept2Lifespan Fitness
Oct 202564.9%14.4%11%6.1%3.3%0.24%
Nov 202557.3%13%16.6%8.2%4.5%0.33%
Dec 202559.1%11.1%18.9%6.9%3.8%0.23%
Jan 202656.8%12.9%19.2%6.5%4.4%0.26%
Feb 202658.3%13.3%17.6%6.8%3.7%0.27%
Mar 202656%15.8%16.1%8.2%3.7%0.27%
Apr 202658.1%16.4%12.9%8.5%3.8%0.28%
May 202660.3%14.1%12.5%8.8%3.9%0.29%
Jun 202656.7%15.5%14.1%9.7%3.6%0.39%
Jul 202655.7%15.3%15.6%9.5%3.5%0.38%
Aug 202655.7%15.3%14.8%9.6%4.3%0.38%
Sep 202657.2%18.9%11.2%8%4.4%0.32%
  1. 1.Peloton

    57.2%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Technogym

    18.9%

    Held 2nd. 261K estimated branded searches, +20.9% vs prior month. Share +3.7 points.

  3. Held 3rd. 154K estimated branded searches, -26.1% vs prior month. Share -3.6 points.

  4. Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

  5. 5.Concept2

    4.4%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare search popularity between Lifespan Fitness and its closest rivals

How has branded search demand for Lifespan Fitness changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lifespan Fitness worldwide held steady at 4.4K.
  • Across the 12 months ending September 2026, Lifespan Fitness’ estimated Share of Search among home fitness equipment brands worldwide held steady, from 0.24% to 0.32%.

How did search popularity change for home fitness equipment brands worldwide in September 2026?

  1. In September 2026, Technogym gained estimated Share of Search among home fitness equipment brands worldwide, from 15.3% to 18.9%.

  2. In September 2026, Peloton gained estimated Share of Search among home fitness equipment brands worldwide, from 55.7% to 57.2%.

  3. In September 2026, NordicTrack lost estimated Share of Search among home fitness equipment brands worldwide, from 14.8% to 11.2%.

  4. In September 2026, Rogue Fitness lost estimated Share of Search among home fitness equipment brands worldwide, from 9.6% to 8%.

How is Lifespan Fitness measured?

Brandwave collects information about searches that people make online using Lifespan Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lifespan fitness

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How the Brand Demand Index is measured

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