Brandwave

How popular isRogue Fitness in search?

In September 2026, there were an estimated 110K branded searches for Rogue Fitness worldwide which held steady over the last 12 months. Rogue Fitness holds 8% estimated Share of Search among home fitness equipment brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Peloton57.2%
  2. Technogym18.9%
  3. NordicTrack11.2%
  4. Rogue Fitness8%
  5. Concept24.4%
  6. Lifespan Fitness0.32%
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Which home fitness equipment brands compete with Rogue Fitness?

Rogue Fitness against home fitness equipment brands worldwide, by month

Share of Search by month for Peloton, Technogym, NordicTrack, Rogue Fitness, Concept2. The figures are in the table below the chart.

View monthly share of search table
MonthPelotonTechnogymNordicTrackRogue FitnessConcept2Lifespan Fitness
Oct 202564.9%14.4%11%6.1%3.3%0.24%
Nov 202557.3%13%16.6%8.2%4.5%0.33%
Dec 202559.1%11.1%18.9%6.9%3.8%0.23%
Jan 202656.8%12.9%19.2%6.5%4.4%0.26%
Feb 202658.3%13.3%17.6%6.8%3.7%0.27%
Mar 202656%15.8%16.1%8.2%3.7%0.27%
Apr 202658.1%16.4%12.9%8.5%3.8%0.28%
May 202660.3%14.1%12.5%8.8%3.9%0.29%
Jun 202656.7%15.5%14.1%9.7%3.6%0.39%
Jul 202655.7%15.3%15.6%9.5%3.5%0.38%
Aug 202655.7%15.3%14.8%9.6%4.3%0.38%
Sep 202657.2%18.9%11.2%8%4.4%0.32%

  1. 1.Peloton

    57.2%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Technogym

    18.9%

    Held 2nd. 261K estimated branded searches, +20.9% vs prior month. Share +3.7 points.

  3. 3.NordicTrack

    11.2%

    Held 3rd. 154K estimated branded searches, -26.1% vs prior month. Share -3.6 points.

  4. 4.Rogue Fitness

    8%

    Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

  5. 5.Concept2

    4.4%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Lifespan Fitness

    0.32%

    Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare search popularity between Rogue Fitness and its closest rivals

Every comparison with Rogue Fitness

How has branded search demand for Rogue Fitness changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Rogue Fitness worldwide held steady at 110K.
  • Across the 12 months ending September 2026, Rogue Fitness’ estimated Share of Search among home fitness equipment brands worldwide increased from 6.1% to 8%.
  • Across the 12 months ending September 2026, Rogue Fitness’ estimated Share of Search among home fitness equipment brands worldwide peaked at 9.7% in June 2026 and was lowest at 6.1% in October 2025.

How did search popularity change for home fitness equipment brands worldwide in September 2026?

  1. In September 2026, Technogym gained estimated Share of Search among home fitness equipment brands worldwide, from 15.3% to 18.9%.

  2. In September 2026, Peloton gained estimated Share of Search among home fitness equipment brands worldwide, from 55.7% to 57.2%.

  3. In September 2026, NordicTrack lost estimated Share of Search among home fitness equipment brands worldwide, from 14.8% to 11.2%.

  4. In September 2026, Rogue Fitness lost estimated Share of Search among home fitness equipment brands worldwide, from 9.6% to 8%.

Where does Rogue Fitness compete?

Rogue Fitness is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Jump rope brands3rd of 50.24%Show ranking
Home fitness equipment brands4th of 68%Shown above
Kettlebell brands2nd of 512.5%Show ranking
Dumbbell brands2nd of 513.2%Show ranking
Resistance band brands3rd of 630.8%Show ranking
Squat rack brands1st of 536.1%Show ranking
Home gym equipment brands1st of 537%Show ranking
Barbell brands1st of 645.9%Show ranking
Lifting belts1st of 648.2%Show ranking
Power rack brands1st of 449.2%Show ranking

How is Rogue Fitness measured?

Brandwave collects information about searches that people make online using Rogue Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rogue fitness

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How the Brand Demand Index is measured

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