How popular isConcept2 in search?
In September 2026, there were an estimated 60.5K branded searches for Concept2 worldwide which held steady over the last 12 months. Concept2 holds 4.4% estimated Share of Search among home fitness equipment brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Peloton57.2%
Technogym18.9%
NordicTrack11.2%
Rogue Fitness8%Concept24.4%
Lifespan Fitness0.32%
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Which home fitness equipment brands compete with Concept2?
Share of Search by month for Peloton, Technogym, NordicTrack, Rogue Fitness, Concept2. The figures are in the table below the chart.
View monthly share of search table
| Month | Peloton | Technogym | NordicTrack | Rogue Fitness | Concept2 | Lifespan Fitness |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.9% | 14.4% | 11% | 6.1% | 3.3% | 0.24% |
| Nov 2025 | 57.3% | 13% | 16.6% | 8.2% | 4.5% | 0.33% |
| Dec 2025 | 59.1% | 11.1% | 18.9% | 6.9% | 3.8% | 0.23% |
| Jan 2026 | 56.8% | 12.9% | 19.2% | 6.5% | 4.4% | 0.26% |
| Feb 2026 | 58.3% | 13.3% | 17.6% | 6.8% | 3.7% | 0.27% |
| Mar 2026 | 56% | 15.8% | 16.1% | 8.2% | 3.7% | 0.27% |
| Apr 2026 | 58.1% | 16.4% | 12.9% | 8.5% | 3.8% | 0.28% |
| May 2026 | 60.3% | 14.1% | 12.5% | 8.8% | 3.9% | 0.29% |
| Jun 2026 | 56.7% | 15.5% | 14.1% | 9.7% | 3.6% | 0.39% |
| Jul 2026 | 55.7% | 15.3% | 15.6% | 9.5% | 3.5% | 0.38% |
| Aug 2026 | 55.7% | 15.3% | 14.8% | 9.6% | 4.3% | 0.38% |
| Sep 2026 | 57.2% | 18.9% | 11.2% | 8% | 4.4% | 0.32% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.2% | 788K | 0% | +1.4 points | |
| 2, held 2nd | 18.9% | 261K | +20.9% | +3.7 points | |
| 3, held 3rd | 11.2% | 154K | -26.1% | -3.6 points | |
| 4, held 4th | 8% | 110K | -18.5% | -1.6 points | |
| 5, held 5th | 4.4% | 60.5K | 0% | +0.1 points | |
| 6, held 6th | 0.32% | 4.4K | -18.5% | -0.1 points |
1.
Peloton57.2%
Held 1st. 788K estimated branded searches, 0% vs prior month. Share +1.4 points.
18.9%
Held 2nd. 261K estimated branded searches, +20.9% vs prior month. Share +3.7 points.
11.2%
Held 3rd. 154K estimated branded searches, -26.1% vs prior month. Share -3.6 points.
8%
Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.6 points.
5.
4.4%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.32%
Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
Compare search popularity between Concept2 and its closest rivals
How has branded search demand for Concept2 changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Concept2 worldwide held steady at 60.5K.
- Across the 12 months ending September 2026, Concept2’s estimated Share of Search among home fitness equipment brands worldwide increased from 3.3% to 4.4%.
- Across the 12 months ending September 2026, Concept2’s estimated Share of Search among home fitness equipment brands worldwide peaked at 4.5% in November 2025 and was lowest at 3.3% in October 2025.
How did search popularity change for home fitness equipment brands worldwide in September 2026?
4 changes
In September 2026, Technogym gained estimated Share of Search among home fitness equipment brands worldwide, from 15.3% to 18.9%.
In September 2026, Peloton gained estimated Share of Search among home fitness equipment brands worldwide, from 55.7% to 57.2%.
In September 2026, NordicTrack lost estimated Share of Search among home fitness equipment brands worldwide, from 14.8% to 11.2%.
In September 2026, Rogue Fitness lost estimated Share of Search among home fitness equipment brands worldwide, from 9.6% to 8%.
Where does Concept2 compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Home fitness equipment brands | 5th of 6 | 4.4% | Shown above |
| Rowing machine brands | 3rd of 6 | 5.8% | Show ranking |
How is Concept2 measured?
Brandwave collects information about searches that people make online using Concept2’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- concept2
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Is Concept2 your brand?
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