Brandwave

Home fitness equipment brands:Which are searched most?

In September 2026, Peloton was the most searched among home fitness equipment brands worldwide, with an estimated 788K branded searches and 57.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Peloton57.2%
  2. Technogym18.9%
  3. NordicTrack11.2%
  4. Rogue Fitness8%
  5. Concept24.4%
  6. Lifespan Fitness0.32%

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Share of SearchLeaderboard

Compare the treadmill, rower and home gym brands people train. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among home fitness equipment brands worldwide, by month

Share of Search by month for Peloton, Technogym, NordicTrack, Rogue Fitness, Concept2. The figures are in the table below the chart.

View monthly share of search table
MonthPelotonTechnogymNordicTrackRogue FitnessConcept2Lifespan Fitness
Oct 202564.9%14.4%11%6.1%3.3%0.24%
Nov 202557.3%13%16.6%8.2%4.5%0.33%
Dec 202559.1%11.1%18.9%6.9%3.8%0.23%
Jan 202656.8%12.9%19.2%6.5%4.4%0.26%
Feb 202658.3%13.3%17.6%6.8%3.7%0.27%
Mar 202656%15.8%16.1%8.2%3.7%0.27%
Apr 202658.1%16.4%12.9%8.5%3.8%0.28%
May 202660.3%14.1%12.5%8.8%3.9%0.29%
Jun 202656.7%15.5%14.1%9.7%3.6%0.39%
Jul 202655.7%15.3%15.6%9.5%3.5%0.38%
Aug 202655.7%15.3%14.8%9.6%4.3%0.38%
Sep 202657.2%18.9%11.2%8%4.4%0.32%

This month’s ranking, September 2026

  1. 1.Peloton

    57.2%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Technogym

    18.9%

    Held 2nd. 261K estimated branded searches, +20.9% vs prior month. Share +3.7 points.

  3. 3.NordicTrack

    11.2%

    Held 3rd. 154K estimated branded searches, -26.1% vs prior month. Share -3.6 points.

  4. 4.Rogue Fitness

    8%

    Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

  5. 5.Concept2

    4.4%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Lifespan Fitness

    0.32%

    Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among home fitness equipment brands worldwide?

In September 2026, Peloton was the most searched among home fitness equipment brands worldwide, with an estimated 788K branded searches and 57.2% estimated Share of Search within this set. Technogym is in 2nd place, 38.2 percentage points behind at 18.9% Share of Search.

Global home fitness equipment brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Peloton64.9% → 57.2%64.9%Oct 202555.7%Jul 20261st
Technogym14.4% → 18.9%18.9%Sep 202611.1%Dec 20252nd
NordicTrack11% → 11.2%19.2%Jan 202611%Oct 20253rd
Rogue Fitness6.1% → 8%9.7%Jun 20266.1%Oct 20254th
Concept23.3% → 4.4%4.5%Nov 20253.3%Oct 20255th
Lifespan Fitness0.24% → 0.32%0.39%Jun 20260.23%Dec 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, Peloton’s estimated Share of Search among home fitness equipment brands worldwide decreased from 64.9% to 57.2%.
  • Across the 12 months ending September 2026, Technogym’s estimated Share of Search among home fitness equipment brands worldwide increased from 14.4% to 18.9%.
  • Across the 12 months ending September 2026, Rogue Fitness’ estimated Share of Search among home fitness equipment brands worldwide increased from 6.1% to 8%.
  • Across the 12 months ending September 2026, Concept2’s estimated Share of Search among home fitness equipment brands worldwide increased from 3.3% to 4.4%.
  • Across the 12 months ending September 2026, Peloton’s estimated Share of Search among home fitness equipment brands worldwide peaked at 64.9% in October 2025 and was lowest at 55.7% in July 2026.
  • Across the 12 months ending September 2026, Technogym’s estimated Share of Search among home fitness equipment brands worldwide peaked at 18.9% in September 2026 and was lowest at 11.1% in December 2025.
  • Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among home fitness equipment brands worldwide peaked at 19.2% in January 2026 and was lowest at 11% in October 2025.
  • Across the 12 months ending September 2026, Rogue Fitness’ estimated Share of Search among home fitness equipment brands worldwide peaked at 9.7% in June 2026 and was lowest at 6.1% in October 2025.
  • Across the 12 months ending September 2026, Concept2’s estimated Share of Search among home fitness equipment brands worldwide peaked at 4.5% in November 2025 and was lowest at 3.3% in October 2025.
  • Across the 12 months ending September 2026, NordicTrack and Lifespan Fitness held steady: their estimated Share of Search among home fitness equipment brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for home fitness equipment brands worldwide in September 2026?

  1. In September 2026, Technogym gained estimated Share of Search among home fitness equipment brands worldwide, from 15.3% to 18.9%.

  2. In September 2026, Peloton gained estimated Share of Search among home fitness equipment brands worldwide, from 55.7% to 57.2%.

  3. In September 2026, NordicTrack lost estimated Share of Search among home fitness equipment brands worldwide, from 14.8% to 11.2%.

  4. In September 2026, Rogue Fitness lost estimated Share of Search among home fitness equipment brands worldwide, from 9.6% to 8%.

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