Brandwave

How popular isTechnogym in search?

In September 2026, there were an estimated 261K branded searches for Technogym worldwide which held steady over the last 12 months. Technogym holds 18.9% estimated Share of Search among home fitness equipment brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Peloton57.2%
  2. Technogym18.9%
  3. NordicTrack11.2%
  4. Rogue Fitness8%
  5. Concept24.4%
  6. Lifespan Fitness0.32%
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Which home fitness equipment brands compete with Technogym?

Technogym against home fitness equipment brands worldwide, by month

Share of Search by month for Peloton, Technogym, NordicTrack, Rogue Fitness, Concept2. The figures are in the table below the chart.

View monthly share of search table
MonthPelotonTechnogymNordicTrackRogue FitnessConcept2Lifespan Fitness
Oct 202564.9%14.4%11%6.1%3.3%0.24%
Nov 202557.3%13%16.6%8.2%4.5%0.33%
Dec 202559.1%11.1%18.9%6.9%3.8%0.23%
Jan 202656.8%12.9%19.2%6.5%4.4%0.26%
Feb 202658.3%13.3%17.6%6.8%3.7%0.27%
Mar 202656%15.8%16.1%8.2%3.7%0.27%
Apr 202658.1%16.4%12.9%8.5%3.8%0.28%
May 202660.3%14.1%12.5%8.8%3.9%0.29%
Jun 202656.7%15.5%14.1%9.7%3.6%0.39%
Jul 202655.7%15.3%15.6%9.5%3.5%0.38%
Aug 202655.7%15.3%14.8%9.6%4.3%0.38%
Sep 202657.2%18.9%11.2%8%4.4%0.32%

  1. 1.Peloton

    57.2%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Technogym

    18.9%

    Held 2nd. 261K estimated branded searches, +20.9% vs prior month. Share +3.7 points.

  3. 3.NordicTrack

    11.2%

    Held 3rd. 154K estimated branded searches, -26.1% vs prior month. Share -3.6 points.

  4. 4.Rogue Fitness

    8%

    Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

  5. 5.Concept2

    4.4%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Lifespan Fitness

    0.32%

    Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare search popularity between Technogym and its closest rivals

Every comparison with Technogym

How has branded search demand for Technogym changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Technogym worldwide held steady at 261K.
  • Across the 12 months ending September 2026, Technogym’s estimated Share of Search among home fitness equipment brands worldwide increased from 14.4% to 18.9%.
  • Across the 12 months ending September 2026, Technogym’s estimated Share of Search among home fitness equipment brands worldwide peaked at 18.9% in September 2026 and was lowest at 11.1% in December 2025.

How did search popularity change for home fitness equipment brands worldwide in September 2026?

  1. In September 2026, Technogym gained estimated Share of Search among home fitness equipment brands worldwide, from 15.3% to 18.9%.

  2. In September 2026, Peloton gained estimated Share of Search among home fitness equipment brands worldwide, from 55.7% to 57.2%.

  3. In September 2026, NordicTrack lost estimated Share of Search among home fitness equipment brands worldwide, from 14.8% to 11.2%.

  4. In September 2026, Rogue Fitness lost estimated Share of Search among home fitness equipment brands worldwide, from 9.6% to 8%.

Where does Technogym compete?

Technogym is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stairmaster brands4th of 62%Show ranking
Stair Climber brands3rd of 514.2%Show ranking
Treadmill brands3rd of 514.9%Show ranking
Exercise bike brands2nd of 517.9%Show ranking
Spin Bike brands2nd of 517.9%Show ranking
Home fitness equipment brands2nd of 618.9%Shown above

How is Technogym measured?

Brandwave collects information about searches that people make online using Technogym’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • technogym
  • technogym treadmill

Do you work for Technogym? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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