Brandwave

Technogym vs Wahoo:Which is more popular by branded search?

In August 2026, Technogym had more branded searches than Wahoo among exercise bike brands worldwide. Technogym was estimated to have 201K branded searches compared to Wahoo’s 86.4K, and held a 34% Share of Search versus Wahoo’s 14.6%. These are worldwide searches for English-language branded terms.

Share of Search among exercise bike brands worldwide in August 2026Which is more popular in search, Technogym or Wahoo?
Technogym34%201K searches
vs
Wahoo14.6%86.4K searches

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Which is more popular in search, Technogym or Wahoo?

Compare the exercise bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Technogym and Wahoo among exercise bike brands worldwide, by month

Share of Search by month for Technogym, Wahoo. The figures are in the table below the chart.

View monthly share of search table
MonthEchelonTechnogymNordicTrackWahooPeloton
Oct 202526.6%39.6%14.6%16.8%2.4%
Nov 202524.1%36%19.7%18%2.2%
Dec 202522.8%33.9%22.8%17.5%3.1%
Jan 202624.6%36.6%20.1%15.4%3.3%
Feb 202625.2%37.6%20.6%13.2%3.4%
Mar 202628.3%42.3%15.5%11.8%2.1%
Apr 202628.9%43.2%13%12.8%2.1%
May 202631.4%38.3%14.1%13.9%2.3%
Jun 202632%39%14.4%12.3%2.3%
Jul 202631.4%38.3%14.1%14%2.3%
Aug 202634%34%15.3%14.6%2%
Sep 2026—————

How has the Technogym and Wahoo comparison changed over the last 12 months?

  • Technogym was ahead of Wahoo in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Technogym’s estimated Share of Search among exercise bike brands worldwide moved from 39.6% to 34%, and its estimated monthly branded searches moved from 246K to 201K.
  • Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among exercise bike brands worldwide moved from 16.8% to 14.6%, and its estimated monthly branded searches moved from 104K to 86.4K.

How did search popularity change for exercise bike brands worldwide in August 2026?

  1. In August 2026, Echelon overtook Technogym to take the highest estimated Share of Search among exercise bike brands worldwide, at 34%.

  2. In August 2026, Wahoo gained estimated Share of Search among exercise bike brands worldwide, from 14% to 14.6%.

  3. In August 2026, Technogym lost estimated Share of Search among exercise bike brands worldwide, from 38.3% to 34%.

How each brand is measured

Brandwave collects information about searches that people make online using Technogym’s and Wahoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Technogym

1 branded search term

  • technogym

Wahoo

5 branded search terms

  • cycling computer wahoo
  • cycling trainer wahoo
  • wahoo elemnt
  • wahoo kickr
  • wahoofitness com

How the Brand Demand Index is measured

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