Brandwave

How popular isWahoo in search?

In August 2026, there were an estimated 86.4K branded searches for Wahoo worldwide which is down 17.1% over the last 11 months. Wahoo holds 14.6% estimated Share of Search among exercise bike brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Echelon34%
  2. Technogym34%
  3. NordicTrack15.3%
  4. Wahoo14.6%
  5. Peloton2%
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Which exercise bike brands compete with Wahoo?

Wahoo against exercise bike brands worldwide, by month

Share of Search by month for Echelon, Technogym, NordicTrack, Wahoo, Peloton. The figures are in the table below the chart.

View monthly share of search table
MonthEchelonTechnogymNordicTrackWahooPeloton
Oct 202526.6%39.6%14.6%16.8%2.4%
Nov 202524.1%36%19.7%18%2.2%
Dec 202522.8%33.9%22.8%17.5%3.1%
Jan 202624.6%36.6%20.1%15.4%3.3%
Feb 202625.2%37.6%20.6%13.2%3.4%
Mar 202628.3%42.3%15.5%11.8%2.1%
Apr 202628.9%43.2%13%12.8%2.1%
May 202631.4%38.3%14.1%13.9%2.3%
Jun 202632%39%14.4%12.3%2.3%
Jul 202631.4%38.3%14.1%14%2.3%
Aug 202634%34%15.3%14.6%2%
Sep 2026—————

  1. 1.Echelon

    34%

    Moved from 2nd to 1st. 201K estimated branded searches, +21.8% vs prior month. Share +2.6 points.

  2. 2.Technogym

    34%

    Moved from 1st to 2nd. 201K estimated branded searches, 0% vs prior month. Share -4.2 points.

  3. 3.NordicTrack

    15.3%

    Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  4. 4.Wahoo

    14.6%

    Held 4th. 86.4K estimated branded searches, +17.7% vs prior month. Share +0.7 points.

  5. 5.Peloton

    2%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between Wahoo and its closest rivals

How has branded search demand for Wahoo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wahoo worldwide fell from 104K to 86.4K.
  • Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among exercise bike brands worldwide decreased from 16.8% to 14.6%.
  • Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among exercise bike brands worldwide peaked at 18% in November 2025 and was lowest at 11.8% in March 2026.
  • Across the 11 months ending August 2026, Wahoo fell from 3rd to 4th among exercise bike brands worldwide.

How did search popularity change for exercise bike brands worldwide in August 2026?

  1. In August 2026, Echelon overtook Technogym to take the highest estimated Share of Search among exercise bike brands worldwide, at 34%.

  2. In August 2026, NordicTrack gained estimated Share of Search among exercise bike brands worldwide, from 14.1% to 15.3%.

  3. In August 2026, Wahoo gained estimated Share of Search among exercise bike brands worldwide, from 14% to 14.6%.

  4. In August 2026, Technogym lost estimated Share of Search among exercise bike brands worldwide, from 38.3% to 34%.

  5. Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

Where does Wahoo compete?

Wahoo is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bike computers3rd of 61.5%Show ranking
GPS cycling computer brands2nd of 51.5%Show ranking
Cycling apps4th of 52.3%Show ranking
Exercise bike brands4th of 514.6%Shown above
Bike trainers2nd of 614.9%Show ranking
Indoor cycling trainer brands2nd of 516.4%Show ranking

How is Wahoo measured?

Brandwave collects information about searches that people make online using Wahoo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • cycling computer wahoo
  • cycling trainer wahoo
  • wahoo elemnt
  • wahoo kickr
  • wahoofitness com

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How the Brand Demand Index is measured

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