NordicTrack vs Wahoo:Which is more popular by branded search?
In August 2026, NordicTrack had more branded searches than Wahoo among exercise bike brands worldwide. NordicTrack was estimated to have 90.5K branded searches compared to Wahoo’s 86.4K, and held a 15.3% Share of Search versus Wahoo’s 14.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, NordicTrack or Wahoo?
Compare the exercise bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NordicTrack, Wahoo. The figures are in the table below the chart.
View monthly share of search table
| Month | Echelon | Technogym | NordicTrack | Wahoo | Peloton |
|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 39.6% | 14.6% | 16.8% | 2.4% |
| Nov 2025 | 24.1% | 36% | 19.7% | 18% | 2.2% |
| Dec 2025 | 22.8% | 33.9% | 22.8% | 17.5% | 3.1% |
| Jan 2026 | 24.6% | 36.6% | 20.1% | 15.4% | 3.3% |
| Feb 2026 | 25.2% | 37.6% | 20.6% | 13.2% | 3.4% |
| Mar 2026 | 28.3% | 42.3% | 15.5% | 11.8% | 2.1% |
| Apr 2026 | 28.9% | 43.2% | 13% | 12.8% | 2.1% |
| May 2026 | 31.4% | 38.3% | 14.1% | 13.9% | 2.3% |
| Jun 2026 | 32% | 39% | 14.4% | 12.3% | 2.3% |
| Jul 2026 | 31.4% | 38.3% | 14.1% | 14% | 2.3% |
| Aug 2026 | 34% | 34% | 15.3% | 14.6% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the NordicTrack and Wahoo comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: NordicTrack took it in November 2025.
- Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among exercise bike brands worldwide moved from 14.6% to 15.3%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among exercise bike brands worldwide moved from 16.8% to 14.6%, and its estimated monthly branded searches moved from 104K to 86.4K.
How did search popularity change for exercise bike brands worldwide in August 2026?
2 changes
In August 2026, NordicTrack gained estimated Share of Search among exercise bike brands worldwide, from 14.1% to 15.3%.
In August 2026, Wahoo gained estimated Share of Search among exercise bike brands worldwide, from 14% to 14.6%.
How each brand is measured
Brandwave collects information about searches that people make online using NordicTrack’s and Wahoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NordicTrack
1 branded search term
- nordictrack
Wahoo
5 branded search terms
- cycling computer wahoo
- cycling trainer wahoo
- wahoo elemnt
- wahoo kickr
- wahoofitness com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.