Brandwave

How popular isSole Fitness?

In September 2026, people searched for Sole Fitness by name about 18,400 times worldwide, a 15.2% decrease from the previous year. These searches made up 1.5% of all global exercise bike brand searches, placing Sole Fitness fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about exercise bike brands, Sole Fitness appeared in two of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Sole Fitness is the fourth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. PelotonShare of searches 62.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. TechnogymShare of searches 20.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. NordicTrackShare of searches 12.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Sole FitnessShare of searches 1.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. EchelonShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top exercise bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sole Fitness was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sole Fitness is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peloton1st
  2. Schwinn2nd
  3. NordicTrack3rd
  4. Sole Fitness4th
  5. YOSUDA5th
  6. Technogym–
  7. Echelon–
  8. Wahoo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peloton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NordicTrack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schwinn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YOSUDA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sole Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Echelon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wahoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about exercise bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which exercise bike brands compete with Sole Fitness?

Sole Fitness against exercise bike brands worldwide, by month

Share of searches by month for Peloton, Technogym, NordicTrack, Sole Fitness. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonTechnogymNordicTrackSole FitnessEchelonSchwinnWahooYOSUDA
Oct 202569.4%15.4%11.8%1.3%1.1%0.53%0.48%0.09%
Nov 202563.3%14.4%18.3%1.8%1.1%0.61%0.45%0.1%
Dec 202563.6%11.9%20.3%1.8%1.1%0.71%0.36%0.16%
Jan 202661%13.8%20.5%2%1.3%0.85%0.34%0.15%
Feb 202662.6%14.3%19%1.8%1.1%0.73%0.44%0.13%
Mar 202661%17.2%17.5%1.5%1.2%0.94%0.65%0.13%
Apr 202663.8%18%14.1%1.3%0.99%0.76%0.84%0.13%
May 202666.2%15.5%13.8%1.6%1%0.88%0.87%0.14%
Jun 202662.8%17.2%15.7%1.5%1.1%0.84%0.79%0.15%
Jul 202661.4%16.8%17.2%1.7%0.94%1%0.77%0.15%
Aug 202661.9%17%16.4%1.8%1.1%0.86%0.78%0.15%
Sep 202662.8%20.8%12.3%1.5%1.1%0.76%0.65%0.15%

  1. 1.Peloton

    62.8%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Technogym

    20.8%

    Held 2nd. 261K estimated branded searches, +20.9% vs prior month. Share +3.8 points.

  3. 3.NordicTrack

    12.3%

    Held 3rd. 154K estimated branded searches, -26.1% vs prior month. Share -4.1 points.

  4. 4.Sole Fitness

    1.5%

    Held 4th. 18.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  5. 5.Echelon

    1.1%

    Held 5th. 13.5K estimated branded searches, -6.9% vs prior month. Share -0.1 points.

  6. 6.Schwinn

    0.76%

    Held 6th. 9.5K estimated branded searches, -13.6% vs prior month. Share -0.1 points.

  7. 7.Wahoo

    0.65%

    Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.YOSUDA

    0.15%

    Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Sole Fitness and its closest rivals

Every comparison with Sole Fitness

14 comparisons

How has branded search demand for Sole Fitness changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sole Fitness worldwide fell from 21.7K to 18.4K.
  • Across the 12 months ending September 2026, Sole Fitness’ share of searches among exercise bike brands worldwide held steady, from 1.3% to 1.5%.

How did search popularity change for exercise bike brands worldwide in September 2026?

6 changes

  1. In September 2026, Technogym gained share of searches among exercise bike brands worldwide, from 17% to 20.8%.

  2. In September 2026, Peloton gained share of searches among exercise bike brands worldwide, from 61.9% to 62.8%.

  3. In September 2026, NordicTrack lost share of searches among exercise bike brands worldwide, from 16.4% to 12.3%.

  4. Estimated monthly branded searches for YOSUDA worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

  5. Estimated monthly branded searches for Echelon worldwide fell 24.2% over 12 measured months, from 17.8K to 13.5K in September 2026.

  6. Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026.

How are Sole Fitness’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sole Fitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sole fitness
  • sole treadmill

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How the Brand Demand Index is measured

Where does Sole Fitness compete?

Sole Fitness is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Treadmill brands5th of 61%Show ranking
Elliptical machine brands5th of 81.1%Show ranking
Recumbent bike brands5th of 71.1%Show ranking
Exercise bike brands4th of 81.5%Shown above
Stationary bike brands4th of 51.7%Show ranking
Cross trainer brands5th of 52.2%Show ranking
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