Brandwave

Echelon vs Sole Fitness:Which is more popular?

In September 2026, Sole Fitness had more branded searches than Echelon among exercise bike brands worldwide. Sole Fitness had about 18,400 branded searches, while Echelon had 13,500. Sole Fitness made up 1.5% of all exercise bike brand searches we track, and Echelon accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about exercise bike brands, Sole Fitness appeared in two of the five answers and Echelon in none.

Among exercise bike brands worldwide in September 2026

Who do people search for more?

Sole Fitness, about 36% more searches than Echelon

Sole Fitness 18.4K searchesEchelon 13.5K searches

Who does AI mention more?

Sole Fitness, mentioned in 2 of 5 answers, Echelon in 0

Sole Fitness in 2 of 5Echelon in 0 of 5

Who does AI recommend more?

Sole Fitness, the only one of the two named

Sole Fitness first in 2Echelon never named

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Top exercise bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sole Fitness was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Echelon did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peloton1st
  2. Schwinn2nd
  3. NordicTrack3rd
  4. Sole Fitness4th
  5. YOSUDA5th
  6. Technogym–
  7. Echelon–
  8. Wahoo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peloton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NordicTrack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schwinn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YOSUDA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sole Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Echelon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wahoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about exercise bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Echelon or Sole Fitness more popular in search?

This chart shows how often people search Google for Echelon and Sole Fitness by name. Each line represents a brand's share of searches for all eight exercise bike brands we track, month by month, from English-language searches worldwide.

Echelon and Sole Fitness among exercise bike brands worldwide, by month

Share of searches by month for Sole Fitness, Echelon. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonTechnogymNordicTrackSole FitnessEchelonSchwinnWahooYOSUDA
Oct 202569.4%15.4%11.8%1.3%1.1%0.53%0.48%0.09%
Nov 202563.3%14.4%18.3%1.8%1.1%0.61%0.45%0.1%
Dec 202563.6%11.9%20.3%1.8%1.1%0.71%0.36%0.16%
Jan 202661%13.8%20.5%2%1.3%0.85%0.34%0.15%
Feb 202662.6%14.3%19%1.8%1.1%0.73%0.44%0.13%
Mar 202661%17.2%17.5%1.5%1.2%0.94%0.65%0.13%
Apr 202663.8%18%14.1%1.3%0.99%0.76%0.84%0.13%
May 202666.2%15.5%13.8%1.6%1%0.88%0.87%0.14%
Jun 202662.8%17.2%15.7%1.5%1.1%0.84%0.79%0.15%
Jul 202661.4%16.8%17.2%1.7%0.94%1%0.77%0.15%
Aug 202661.9%17%16.4%1.8%1.1%0.86%0.78%0.15%
Sep 202662.8%20.8%12.3%1.5%1.1%0.76%0.65%0.15%

How has the Echelon and Sole Fitness comparison changed over the last 12 months?

3 findings
  • Sole Fitness was ahead of Echelon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Echelon’s share of searches among exercise bike brands worldwide held steady at 1.1%, and its estimated monthly branded searches moved from 17.8K to 13.5K.
  • Across the 12 months ending September 2026, Sole Fitness’ share of searches among exercise bike brands worldwide moved from 1.3% to 1.5%, and its estimated monthly branded searches moved from 21.7K to 18.4K.

How did search popularity change for exercise bike brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Echelon worldwide fell 24.2% over 12 measured months, from 17.8K to 13.5K in September 2026.

  2. Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Echelon’s and Sole Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Echelon

3 branded search terms

  • echelon bike
  • echelon exercise bike
  • echelon fitness

Sole Fitness

2 branded search terms

  • sole fitness
  • sole treadmill

How the Brand Demand Index is measured

Other head-to-heads among exercise bike brands

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