Peloton vs Sole Fitness:Which is more popular?
In September 2026, Peloton had more branded searches than Sole Fitness among treadmill brands worldwide. Peloton had about 788,000 branded searches, while Sole Fitness had 18,400. Peloton made up 44.3% of all treadmill brand searches we track, and Sole Fitness accounted for 1%. When we asked ChatGPT and Google AI Overviews about treadmill brands, Sole Fitness appeared in four of the five answers and Peloton in one. Sole Fitness was mentioned before Peloton in every answer.
Who do people search for more?
Peloton, about 43 searches for every 1 for Sole Fitness
Who does AI mention more?
Sole Fitness, mentioned in 4 of 5 answers, Peloton in 1
Who does AI recommend more?
Sole Fitness, named ahead of Peloton in every answer
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Top treadmill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sole Fitness was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Peloton was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sole Fitness was listed before Peloton in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NordicTrack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Sole Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Life Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Horizon Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Peloton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about treadmill brands
5 answers
Asked ChatGPT
“Which treadmill brand should I buy?”
Asked ChatGPT
“What are the best treadmill brands?”
Asked ChatGPT
“What's the best treadmill brand for home workouts?”
Searched Google, AI Overview
“best treadmill”
Searched Google, AI Overview
“home treadmill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Peloton or Sole Fitness more popular in search?
This chart shows how often people search Google for Peloton and Sole Fitness by name. Each line represents a brand's share of searches for all six treadmill brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Peloton, Sole Fitness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Life Fitness | Technogym | NordicTrack | Sole Fitness | Horizon Fitness |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 28.8% | 11.2% | 8.5% | 0.93% | 0.35% |
| Nov 2025 | 46.7% | 27.4% | 10.6% | 13.5% | 1.3% | 0.4% |
| Dec 2025 | 47% | 27.4% | 8.8% | 15% | 1.3% | 0.4% |
| Jan 2026 | 40.8% | 34.5% | 9.3% | 13.7% | 1.3% | 0.42% |
| Feb 2026 | 43.9% | 31.2% | 10% | 13.3% | 1.2% | 0.46% |
| Mar 2026 | 42.9% | 31.3% | 12.1% | 12.3% | 1% | 0.38% |
| Apr 2026 | 44.2% | 32.2% | 12.5% | 9.8% | 0.92% | 0.39% |
| May 2026 | 45.4% | 33.1% | 10.6% | 9.4% | 1.1% | 0.32% |
| Jun 2026 | 41.5% | 35.5% | 11.4% | 10.4% | 0.97% | 0.35% |
| Jul 2026 | 40.9% | 35% | 11.2% | 11.5% | 1.1% | 0.34% |
| Aug 2026 | 43.9% | 30.7% | 12% | 11.6% | 1.3% | 0.45% |
| Sep 2026 | 44.3% | 30.9% | 14.7% | 8.7% | 1% | 0.46% |
How has the Peloton and Sole Fitness comparison changed over the last 12 months?
3 findings
- Peloton was ahead of Sole Fitness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Peloton’s share of searches among treadmill brands worldwide moved from 50.2% to 44.3%, and its estimated monthly branded searches moved from 1.2M to 788K.
- Across the 12 months ending September 2026, Sole Fitness’ share of searches among treadmill brands worldwide moved from 0.93% to 1%, and its estimated monthly branded searches moved from 21.7K to 18.4K.
How did search popularity change for treadmill brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 1.2M to 788K in September 2026.
Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Peloton’s and Sole Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Peloton
4 branded search terms
- peloton
- peloton app
- peloton bike
- peloton treadmill
Sole Fitness
2 branded search terms
- sole fitness
- sole treadmill
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