How popular isSole Fitness?
In September 2026, people searched for Sole Fitness by name about 18,400 times worldwide, a 15.2% decrease from the previous year. These searches made up 1% of all global treadmill brand searches, placing Sole Fitness fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about treadmill brands, Sole Fitness appeared in four of the five answers and was the second most recommended of the six.
Sole Fitness is the fifth most searched of 6 competitors and the second most recommended in AI answers.
PelotonShare of searches 44.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Life FitnessShare of searches 30.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
TechnogymShare of searches 14.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
NordicTrackShare of searches 8.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Sole FitnessShare of searches 1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top treadmill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sole Fitness was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sole Fitness is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NordicTrack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sole Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Life Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Horizon Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Peloton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about treadmill brands
5 answers
Asked ChatGPT
“Which treadmill brand should I buy?”
Asked ChatGPT
“What are the best treadmill brands?”
Asked ChatGPT
“What's the best treadmill brand for home workouts?”
Searched Google, AI Overview
“best treadmill”
Searched Google, AI Overview
“home treadmill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which treadmill brands compete with Sole Fitness?
Share of searches by month for Peloton, Life Fitness, Technogym, NordicTrack, Sole Fitness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Life Fitness | Technogym | NordicTrack | Sole Fitness | Horizon Fitness |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 28.8% | 11.2% | 8.5% | 0.93% | 0.35% |
| Nov 2025 | 46.7% | 27.4% | 10.6% | 13.5% | 1.3% | 0.4% |
| Dec 2025 | 47% | 27.4% | 8.8% | 15% | 1.3% | 0.4% |
| Jan 2026 | 40.8% | 34.5% | 9.3% | 13.7% | 1.3% | 0.42% |
| Feb 2026 | 43.9% | 31.2% | 10% | 13.3% | 1.2% | 0.46% |
| Mar 2026 | 42.9% | 31.3% | 12.1% | 12.3% | 1% | 0.38% |
| Apr 2026 | 44.2% | 32.2% | 12.5% | 9.8% | 0.92% | 0.39% |
| May 2026 | 45.4% | 33.1% | 10.6% | 9.4% | 1.1% | 0.32% |
| Jun 2026 | 41.5% | 35.5% | 11.4% | 10.4% | 0.97% | 0.35% |
| Jul 2026 | 40.9% | 35% | 11.2% | 11.5% | 1.1% | 0.34% |
| Aug 2026 | 43.9% | 30.7% | 12% | 11.6% | 1.3% | 0.45% |
| Sep 2026 | 44.3% | 30.9% | 14.7% | 8.7% | 1% | 0.46% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.3% | 788K | 0% | +0.3 points | |
| 2, held 2nd | 30.9% | 550K | 0% | +0.2 points | |
| 3, held 3rd | 14.7% | 261K | +20.9% | +2.6 points | |
| 4, held 4th | 8.7% | 154K | -26.1% | -3 points | |
| 5, held 5th | 1% | 18.4K | -18.2% | -0.2 points | |
| 6, held 6th | 0.46% | 8.1K | 0% | 0 points |
1.
Peloton44.3%
Held 1st. 788K estimated branded searches, 0% vs prior month. Share +0.3 points.
30.9%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.
14.7%
Held 3rd. 261K estimated branded searches, +20.9% vs prior month. Share +2.6 points.
8.7%
Held 4th. 154K estimated branded searches, -26.1% vs prior month. Share -3 points.
1%
Held 5th. 18.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
0.46%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Sole Fitness and its closest rivals
Every comparison with Sole Fitness
14 comparisons
- Bowflex vs Sole Fitness
- Kettler vs Sole Fitness
- Life Fitness vs Sole Fitness
- Marcy vs Sole Fitness
- NordicTrack vs Sole Fitness
- Peloton vs Sole Fitness
- Sole Fitness vs Technogym
- Precor vs Sole Fitness
- Echelon vs Sole Fitness
- Schwinn vs Sole Fitness
- Horizon Fitness vs Sole Fitness
- Sole Fitness vs Sunny Health and Fitness
- Sole Fitness vs Wahoo
- Sole Fitness vs YOSUDA
How has branded search demand for Sole Fitness changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sole Fitness worldwide fell from 21.7K to 18.4K.
- Across the 12 months ending September 2026, Sole Fitness’ share of searches among treadmill brands worldwide held steady, from 0.93% to 1%.
How did search popularity change for treadmill brands worldwide in September 2026?
5 changes
In September 2026, Technogym gained share of searches among treadmill brands worldwide, from 12% to 14.7%.
In September 2026, NordicTrack lost share of searches among treadmill brands worldwide, from 11.6% to 8.7%.
Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 1.2M to 788K in September 2026.
Estimated monthly branded searches for Life Fitness worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026.
How are Sole Fitness’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sole Fitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sole fitness
- sole treadmill
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Where does Sole Fitness compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Treadmill brands | 5th of 6 | 1% | Shown above |
| Elliptical machine brands | 5th of 8 | 1.1% | Show ranking |
| Recumbent bike brands | 5th of 7 | 1.1% | Show ranking |
| Exercise bike brands | 4th of 8 | 1.5% | Show ranking |
| Stationary bike brands | 4th of 5 | 1.7% | Show ranking |
| Cross trainer brands | 5th of 5 | 2.2% | Show ranking |
Is Sole Fitness your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.