Elliptical machine brands:Which are searched most?
In September 2026, Peloton was the most searched among elliptical machine brands worldwide, with an estimated 788K branded searches and 49.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Peloton49.8%
Life Fitness34.8%
NordicTrack9.7%
Bowflex5.7%
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Compare the elliptical machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Peloton, Life Fitness, NordicTrack, Bowflex. The figures are in the table below the chart.
View monthly share of search table
| Month | Peloton | Life Fitness | NordicTrack | Bowflex |
|---|---|---|---|---|
| Oct 2025 | 54.9% | 31.5% | 9.3% | 4.2% |
| Nov 2025 | 50.7% | 29.7% | 14.7% | 4.9% |
| Dec 2025 | 50% | 29.2% | 16% | 4.8% |
| Jan 2026 | 43.9% | 37.2% | 14.8% | 4.1% |
| Feb 2026 | 47.4% | 33.7% | 14.4% | 4.5% |
| Mar 2026 | 47.3% | 34.5% | 13.6% | 4.6% |
| Apr 2026 | 48.8% | 35.6% | 10.8% | 4.8% |
| May 2026 | 49.2% | 35.8% | 10.2% | 4.8% |
| Jun 2026 | 45.5% | 38.9% | 11.4% | 4.3% |
| Jul 2026 | 44.5% | 38% | 12.5% | 5.1% |
| Aug 2026 | 48.1% | 33.6% | 12.7% | 5.5% |
| Sep 2026 | 49.8% | 34.8% | 9.7% | 5.7% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.8% | 788K | 0% | +1.7 points | |
| 2, held 2nd | 34.8% | 550K | 0% | +1.2 points | |
| 3, held 3rd | 9.7% | 154K | -26.1% | -3 points | |
| 4, held 4th | 5.7% | 90.5K | 0% | +0.2 points |
1.
Peloton49.8%
Held 1st. 788K estimated branded searches, 0% vs prior month. Share +1.7 points.
34.8%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +1.2 points.
9.7%
Held 3rd. 154K estimated branded searches, -26.1% vs prior month. Share -3 points.
4.
Bowflex5.7%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between leading brands
- Peloton vs Life Fitness: compare search popularity
- Peloton vs NordicTrack: compare search popularity
- Peloton vs Bowflex: compare search popularity
- Life Fitness vs NordicTrack: compare search popularity
- Life Fitness vs Bowflex: compare search popularity
- NordicTrack vs Bowflex: compare search popularity
- Compare any of these brands
Which brand is most popular in search among elliptical machine brands worldwide?
4 brands
In September 2026, Peloton was the most searched among elliptical machine brands worldwide, with an estimated 788K branded searches and 49.8% estimated Share of Search within this set. Life Fitness is in 2nd place, 15 percentage points behind at 34.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Peloton | 54.9% → 49.8% | 54.9%Oct 2025 | 43.9%Jan 2026 | 1st |
| Life Fitness | 31.5% → 34.8% | 38.9%Jun 2026 | 29.2%Dec 2025 | 2nd |
| NordicTrack | 9.3% → 9.7% | 16%Dec 2025 | 9.3%Oct 2025 | 3rd |
| Bowflex | 4.2% → 5.7% | 5.7%Sep 2026 | 4.1%Jan 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Peloton’s estimated Share of Search among elliptical machine brands worldwide decreased from 54.9% to 49.8%.
- Across the 12 months ending September 2026, Life Fitness’ estimated Share of Search among elliptical machine brands worldwide increased from 31.5% to 34.8%.
- Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among elliptical machine brands worldwide increased from 4.2% to 5.7%.
- Across the 12 months ending September 2026, Peloton’s estimated Share of Search among elliptical machine brands worldwide peaked at 54.9% in October 2025 and was lowest at 43.9% in January 2026.
- Across the 12 months ending September 2026, Life Fitness’ estimated Share of Search among elliptical machine brands worldwide peaked at 38.9% in June 2026 and was lowest at 29.2% in December 2025.
- Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among elliptical machine brands worldwide peaked at 16% in December 2025 and was lowest at 9.3% in October 2025.
- Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among elliptical machine brands worldwide peaked at 5.7% in September 2026 and was lowest at 4.1% in January 2026.
- Across the 12 months ending September 2026, NordicTrack held steady: its estimated Share of Search among elliptical machine brands worldwide moved less than 0.5 percentage points.
How did search popularity change for elliptical machine brands worldwide in September 2026?
4 changes
In September 2026, Peloton gained estimated Share of Search among elliptical machine brands worldwide, from 48.1% to 49.8%.
In September 2026, Life Fitness gained estimated Share of Search among elliptical machine brands worldwide, from 33.6% to 34.8%.
In September 2026, NordicTrack lost estimated Share of Search among elliptical machine brands worldwide, from 12.7% to 9.7%.
Bowflex’s estimated Share of Search among elliptical machine brands worldwide has gained ground for 3 months in a row, from 4.3% to 5.7% in September 2026.
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