Bowflex vs Sole Fitness:Which is searched more?
In September 2026, Bowflex had more branded searches than Sole Fitness among elliptical machine brands worldwide. Bowflex had about 90,500 branded searches, while Sole Fitness had 18,400. Bowflex made up 5.5% of all elliptical machine brand searches we track, and Sole Fitness accounted for 1.1%. These are worldwide searches for English-language branded terms.
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Is Bowflex or Sole Fitness more popular in search?
Compare the elliptical machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Bowflex, Sole Fitness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Life Fitness | NordicTrack | Bowflex | Sole Fitness | Precor | Schwinn | Horizon Fitness |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 30.6% | 9.1% | 4.1% | 0.99% | 1% | 0.41% | 0.37% |
| Nov 2025 | 49.2% | 28.8% | 14.2% | 4.7% | 1.4% | 0.77% | 0.47% | 0.42% |
| Dec 2025 | 48.5% | 28.3% | 15.5% | 4.6% | 1.4% | 0.76% | 0.54% | 0.42% |
| Jan 2026 | 42.5% | 36% | 14.3% | 4% | 1.4% | 0.8% | 0.59% | 0.44% |
| Feb 2026 | 45.9% | 32.6% | 13.9% | 4.4% | 1.3% | 0.88% | 0.53% | 0.48% |
| Mar 2026 | 45.8% | 33.3% | 13.1% | 4.5% | 1.1% | 1.1% | 0.71% | 0.4% |
| Apr 2026 | 47.4% | 34.5% | 10.5% | 4.6% | 0.99% | 0.93% | 0.56% | 0.42% |
| May 2026 | 47.7% | 34.7% | 9.9% | 4.7% | 1.2% | 0.93% | 0.63% | 0.34% |
| Jun 2026 | 44.1% | 37.7% | 11% | 4.1% | 1% | 1% | 0.59% | 0.37% |
| Jul 2026 | 43% | 36.8% | 12% | 4.9% | 1.2% | 0.99% | 0.7% | 0.36% |
| Aug 2026 | 46.4% | 32.4% | 12.3% | 5.3% | 1.3% | 1.1% | 0.65% | 0.48% |
| Sep 2026 | 48.1% | 33.6% | 9.4% | 5.5% | 1.1% | 1.1% | 0.58% | 0.49% |
How has the Bowflex and Sole Fitness comparison changed over the last 12 months?
3 findings
- Bowflex was ahead of Sole Fitness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bowflex’s share of searches among elliptical machine brands worldwide moved from 4.1% to 5.5%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Sole Fitness’ share of searches among elliptical machine brands worldwide moved from 0.99% to 1.1%, and its estimated monthly branded searches moved from 21.7K to 18.4K.
How did search popularity change for elliptical machine brands worldwide in September 2026?
2 changes
Bowflex’s share of searches among elliptical machine brands worldwide has gained ground for 3 months in a row, from 4.1% to 5.5% in September 2026.
Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bowflex’s and Sole Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bowflex
1 branded search term
- bowflex
Sole Fitness
2 branded search terms
- sole fitness
- sole treadmill
Other head-to-heads among elliptical machine brands
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