Brandwave

How popular isSole Fitness?

In September 2026, people searched for Sole Fitness by name about 18,400 times worldwide, a 15.2% decrease from the previous year. These searches made up 1.1% of all global elliptical machine brand searches, placing Sole Fitness fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about elliptical machine brands, Sole Fitness appeared in three of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Sole Fitness is the fifth most searched of 8 competitors and the second most recommended in AI answers.

  1. PelotonShare of searches 48.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Life FitnessShare of searches 33.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. NordicTrackShare of searches 9.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. BowflexShare of searches 5.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. Sole FitnessShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top elliptical machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sole Fitness was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sole Fitness is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NordicTrack1st
  2. Sole Fitness2nd
  3. Schwinn3rd
  4. Precor4th
  5. Horizon Fitness5th
  6. Life Fitness6th
  7. Bowflex7th
  8. Peloton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NordicTrack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schwinn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sole Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Precor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Horizon Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Life Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bowflex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about elliptical machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which elliptical machine brands compete with Sole Fitness?

Sole Fitness against elliptical machine brands worldwide, by month

Share of searches by month for Peloton, Life Fitness, NordicTrack, Bowflex, Sole Fitness. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonLife FitnessNordicTrackBowflexSole FitnessPrecorSchwinnHorizon Fitness
Oct 202553.4%30.6%9.1%4.1%0.99%1%0.41%0.37%
Nov 202549.2%28.8%14.2%4.7%1.4%0.77%0.47%0.42%
Dec 202548.5%28.3%15.5%4.6%1.4%0.76%0.54%0.42%
Jan 202642.5%36%14.3%4%1.4%0.8%0.59%0.44%
Feb 202645.9%32.6%13.9%4.4%1.3%0.88%0.53%0.48%
Mar 202645.8%33.3%13.1%4.5%1.1%1.1%0.71%0.4%
Apr 202647.4%34.5%10.5%4.6%0.99%0.93%0.56%0.42%
May 202647.7%34.7%9.9%4.7%1.2%0.93%0.63%0.34%
Jun 202644.1%37.7%11%4.1%1%1%0.59%0.37%
Jul 202643%36.8%12%4.9%1.2%0.99%0.7%0.36%
Aug 202646.4%32.4%12.3%5.3%1.3%1.1%0.65%0.48%
Sep 202648.1%33.6%9.4%5.5%1.1%1.1%0.58%0.49%

  1. 1.Peloton

    48.1%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.Life Fitness

    33.6%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.NordicTrack

    9.4%

    Held 3rd. 154K estimated branded searches, -26.1% vs prior month. Share -2.9 points.

  4. 4.Bowflex

    5.5%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Sole Fitness

    1.1%

    Held 5th. 18.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. 6.Precor

    1.1%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Schwinn

    0.58%

    Held 7th. 9.5K estimated branded searches, -13.6% vs prior month. Share -0.1 points.

  8. 8.Horizon Fitness

    0.49%

    Held 8th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Sole Fitness and its closest rivals

Every comparison with Sole Fitness

14 comparisons

How has branded search demand for Sole Fitness changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sole Fitness worldwide fell from 21.7K to 18.4K.
  • Across the 12 months ending September 2026, Sole Fitness rose from 6th to 5th among elliptical machine brands worldwide.

How did search popularity change for elliptical machine brands worldwide in September 2026?

6 changes

  1. In September 2026, Peloton gained share of searches among elliptical machine brands worldwide, from 46.4% to 48.1%.

  2. In September 2026, Life Fitness gained share of searches among elliptical machine brands worldwide, from 32.4% to 33.6%.

  3. In September 2026, NordicTrack lost share of searches among elliptical machine brands worldwide, from 12.3% to 9.4%.

  4. Bowflex’s share of searches among elliptical machine brands worldwide has gained ground for 3 months in a row, from 4.1% to 5.5% in September 2026.

  5. Estimated monthly branded searches for Precor worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  6. Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026.

How are Sole Fitness’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sole Fitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sole fitness
  • sole treadmill

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How the Brand Demand Index is measured

Where does Sole Fitness compete?

Sole Fitness is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Treadmill brands5th of 61%Show ranking
Elliptical machine brands5th of 81.1%Shown above
Recumbent bike brands5th of 71.1%Show ranking
Exercise bike brands4th of 81.5%Show ranking
Stationary bike brands4th of 51.7%Show ranking
Cross trainer brands5th of 52.2%Show ranking
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