Horizon Fitness vs Sole Fitness:Which is more popular?
In September 2026, Sole Fitness had more branded searches than Horizon Fitness among treadmill brands worldwide. Sole Fitness had about 18,400 branded searches, while Horizon Fitness had 8,100. Sole Fitness made up 1% of all treadmill brand searches we track, and Horizon Fitness accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about treadmill brands, Sole Fitness appeared in four of the five answers and Horizon Fitness in three. Sole Fitness was mentioned before Horizon Fitness in three out of four answers.
Who do people search for more?
Sole Fitness, about 2 searches for every 1 for Horizon Fitness
Who does AI mention more?
Sole Fitness, mentioned in 4 of 5 answers, Horizon Fitness in 3
Who does AI recommend more?
Sole Fitness, named ahead of Horizon Fitness in 3 of 4 answers
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Top treadmill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sole Fitness was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Horizon Fitness was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sole Fitness was listed before Horizon Fitness in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NordicTrack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Sole Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Life Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Horizon Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peloton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about treadmill brands
5 answers
Asked ChatGPT
“Which treadmill brand should I buy?”
Asked ChatGPT
“What are the best treadmill brands?”
Asked ChatGPT
“What's the best treadmill brand for home workouts?”
Searched Google, AI Overview
“best treadmill”
Searched Google, AI Overview
“home treadmill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Horizon Fitness or Sole Fitness more popular in search?
This chart shows how often people search Google for Horizon Fitness and Sole Fitness by name. Each line represents a brand's share of searches for all six treadmill brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sole Fitness, Horizon Fitness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Life Fitness | Technogym | NordicTrack | Sole Fitness | Horizon Fitness |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 28.8% | 11.2% | 8.5% | 0.93% | 0.35% |
| Nov 2025 | 46.7% | 27.4% | 10.6% | 13.5% | 1.3% | 0.4% |
| Dec 2025 | 47% | 27.4% | 8.8% | 15% | 1.3% | 0.4% |
| Jan 2026 | 40.8% | 34.5% | 9.3% | 13.7% | 1.3% | 0.42% |
| Feb 2026 | 43.9% | 31.2% | 10% | 13.3% | 1.2% | 0.46% |
| Mar 2026 | 42.9% | 31.3% | 12.1% | 12.3% | 1% | 0.38% |
| Apr 2026 | 44.2% | 32.2% | 12.5% | 9.8% | 0.92% | 0.39% |
| May 2026 | 45.4% | 33.1% | 10.6% | 9.4% | 1.1% | 0.32% |
| Jun 2026 | 41.5% | 35.5% | 11.4% | 10.4% | 0.97% | 0.35% |
| Jul 2026 | 40.9% | 35% | 11.2% | 11.5% | 1.1% | 0.34% |
| Aug 2026 | 43.9% | 30.7% | 12% | 11.6% | 1.3% | 0.45% |
| Sep 2026 | 44.3% | 30.9% | 14.7% | 8.7% | 1% | 0.46% |
How has the Horizon Fitness and Sole Fitness comparison changed over the last 12 months?
3 findings
- Sole Fitness was ahead of Horizon Fitness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Horizon Fitness’ share of searches among treadmill brands worldwide moved from 0.35% to 0.46%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Sole Fitness’ share of searches among treadmill brands worldwide moved from 0.93% to 1%, and its estimated monthly branded searches moved from 21.7K to 18.4K.
How did search popularity change for treadmill brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Horizon Fitness’ and Sole Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Horizon Fitness
1 branded search term
- horizon fitness
Sole Fitness
2 branded search terms
- sole fitness
- sole treadmill
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