Treadmill brands:Which brands are most popular in search?
In August 2026, Life Fitness was the most searched among treadmill brands worldwide, with an estimated 550K branded searches and 64.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
- Life Fitness64.4%
Technogym23.5%
NordicTrack10.6%
Peloton1.4%
Horizon Roofing<0.01%
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Share of SearchLeaderboard
Compare the treadmill brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Life Fitness, Technogym, NordicTrack. The figures are in the table below the chart.
View monthly share of search table
| Month | Life Fitness | Technogym | NordicTrack | Peloton | Horizon Roofing |
|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 24% | 8.8% | 1.4% | <0.01% |
| Nov 2025 | 63% | 23% | 12.6% | 1.4% | <0.01% |
| Dec 2025 | 65.5% | 19.6% | 13.1% | 1.8% | <0.01% |
| Jan 2026 | 71.3% | 17.5% | 9.6% | 1.6% | <0.01% |
| Feb 2026 | 67.2% | 20.1% | 11% | 1.8% | <0.01% |
| Mar 2026 | 65.9% | 24.1% | 8.9% | 1.2% | <0.01% |
| Apr 2026 | 67% | 24.5% | 7.4% | 1.2% | <0.01% |
| May 2026 | 70.1% | 20.9% | 7.7% | 1.3% | <0.01% |
| Jun 2026 | 70.1% | 20.9% | 7.7% | 1.3% | <0.01% |
| Jul 2026 | 70.1% | 20.9% | 7.7% | 1.3% | <0.01% |
| Aug 2026 | 64.4% | 23.5% | 10.6% | 1.4% | <0.01% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.4% | 550K | -18.3% | -5.7 points | |
| 2, held 2nd | 23.5% | 201K | 0% | +2.6 points | |
| 3, held 3rd | 10.6% | 90.5K | +22.3% | +2.9 points | |
| 4, held 4th | 1.4% | 12.1K | 0% | +0.2 points | |
| 5, held 5th | <0.01% | 10 | -66.7% | 0 points |
64.4%
Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -5.7 points.
23.5%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +2.6 points.
10.6%
Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.9 points.
4.
Peloton1.4%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
<0.01%
Held 5th. 10 estimated branded searches, -66.7% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among treadmill brands worldwide?
5 brands
In August 2026, Life Fitness was the most searched among treadmill brands worldwide, with an estimated 550K branded searches and 64.4% estimated Share of Search within this set. Technogym is in 2nd place, 40.9 percentage points behind at 23.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Life Fitness | 65.7% → 64.4% | 71.3%Jan 2026 | 63%Nov 2025 | 1st |
| Technogym | 24% → 23.5% | 24.5%Apr 2026 | 17.5%Jan 2026 | 2nd |
| NordicTrack | 8.8% → 10.6% | 13.1%Dec 2025 | 7.4%Apr 2026 | 3rd |
| Peloton | 1.4% | 1.8%Feb 2026 | 1.2%Mar 2026 | 4th |
| Horizon Roofing | <0.01% | <0.01%Jul 2026 | <0.01%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Life Fitness’ estimated Share of Search among treadmill brands worldwide decreased from 65.7% to 64.4%.
- Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among treadmill brands worldwide increased from 8.8% to 10.6%.
- Across the 11 months ending August 2026, Life Fitness’ estimated Share of Search among treadmill brands worldwide peaked at 71.3% in January 2026 and was lowest at 63% in November 2025.
- Across the 11 months ending August 2026, Technogym’s estimated Share of Search among treadmill brands worldwide peaked at 24.5% in April 2026 and was lowest at 17.5% in January 2026.
- Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among treadmill brands worldwide peaked at 13.1% in December 2025 and was lowest at 7.4% in April 2026.
- Across the 11 months ending August 2026, Technogym, Peloton and Horizon Roofing held steady: their estimated Share of Search among treadmill brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for treadmill brands worldwide in August 2026?
5 changes
In August 2026, NordicTrack gained estimated Share of Search among treadmill brands worldwide, from 7.7% to 10.6%.
In August 2026, Technogym gained estimated Share of Search among treadmill brands worldwide, from 20.9% to 23.5%.
In August 2026, Life Fitness lost estimated Share of Search among treadmill brands worldwide, from 70.1% to 64.4%.
Estimated monthly branded searches for Horizon Roofing worldwide fell 66.7% over 11 measured months, from 30 to 10 in August 2026.
Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
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