Horizon Fitness vs Life Fitness:Which is more popular?
In September 2026, Life Fitness had more branded searches than Horizon Fitness among treadmill brands worldwide. Life Fitness had about 550,000 branded searches, while Horizon Fitness had 8,100. Life Fitness made up 30.9% of all treadmill brand searches we track, and Horizon Fitness accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about treadmill brands, Horizon Fitness and Life Fitness each appeared in three of the five answers. Horizon Fitness was mentioned before Life Fitness in every answer that named either.
Who do people search for more?
Life Fitness, about 68 searches for every 1 for Horizon Fitness
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Horizon Fitness, named ahead of Life Fitness in 3 of 3 answers
Follow Horizon Fitness vs Life Fitness and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top treadmill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Horizon Fitness and Life Fitness were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Horizon Fitness was listed before Life Fitness in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NordicTrack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sole Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Life Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Horizon Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peloton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about treadmill brands
5 answers
Asked ChatGPT
“Which treadmill brand should I buy?”
Asked ChatGPT
“What are the best treadmill brands?”
Asked ChatGPT
“What's the best treadmill brand for home workouts?”
Searched Google, AI Overview
“best treadmill”
Searched Google, AI Overview
“home treadmill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Horizon Fitness or Life Fitness more popular in search?
This chart shows how often people search Google for Horizon Fitness and Life Fitness by name. Each line represents a brand's share of searches for all six treadmill brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Life Fitness, Horizon Fitness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Life Fitness | Technogym | NordicTrack | Sole Fitness | Horizon Fitness |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 28.8% | 11.2% | 8.5% | 0.93% | 0.35% |
| Nov 2025 | 46.7% | 27.4% | 10.6% | 13.5% | 1.3% | 0.4% |
| Dec 2025 | 47% | 27.4% | 8.8% | 15% | 1.3% | 0.4% |
| Jan 2026 | 40.8% | 34.5% | 9.3% | 13.7% | 1.3% | 0.42% |
| Feb 2026 | 43.9% | 31.2% | 10% | 13.3% | 1.2% | 0.46% |
| Mar 2026 | 42.9% | 31.3% | 12.1% | 12.3% | 1% | 0.38% |
| Apr 2026 | 44.2% | 32.2% | 12.5% | 9.8% | 0.92% | 0.39% |
| May 2026 | 45.4% | 33.1% | 10.6% | 9.4% | 1.1% | 0.32% |
| Jun 2026 | 41.5% | 35.5% | 11.4% | 10.4% | 0.97% | 0.35% |
| Jul 2026 | 40.9% | 35% | 11.2% | 11.5% | 1.1% | 0.34% |
| Aug 2026 | 43.9% | 30.7% | 12% | 11.6% | 1.3% | 0.45% |
| Sep 2026 | 44.3% | 30.9% | 14.7% | 8.7% | 1% | 0.46% |
How has the Horizon Fitness and Life Fitness comparison changed over the last 12 months?
3 findings
- Life Fitness was ahead of Horizon Fitness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Horizon Fitness’ share of searches among treadmill brands worldwide moved from 0.35% to 0.46%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Life Fitness’ share of searches among treadmill brands worldwide moved from 28.8% to 30.9%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for treadmill brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Life Fitness worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Horizon Fitness’ and Life Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Horizon Fitness
1 branded search term
- horizon fitness
Life Fitness
1 branded search term
- lifefitness
Other head-to-heads among treadmill brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.