How popular isLife Fitness in search?
In August 2026, there were an estimated 550K branded searches for Life Fitness worldwide which is down 18.3% over the last 11 months. Life Fitness holds 64.4% estimated Share of Search among treadmill brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Life Fitness64.4%
Technogym23.5%
NordicTrack10.6%
Peloton1.4%
Horizon Roofing<0.01%
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Which treadmill brands compete with Life Fitness?
Share of Search by month for Life Fitness, Technogym, NordicTrack. The figures are in the table below the chart.
View monthly share of search table
| Month | Life Fitness | Technogym | NordicTrack | Peloton | Horizon Roofing |
|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 24% | 8.8% | 1.4% | <0.01% |
| Nov 2025 | 63% | 23% | 12.6% | 1.4% | <0.01% |
| Dec 2025 | 65.5% | 19.6% | 13.1% | 1.8% | <0.01% |
| Jan 2026 | 71.3% | 17.5% | 9.6% | 1.6% | <0.01% |
| Feb 2026 | 67.2% | 20.1% | 11% | 1.8% | <0.01% |
| Mar 2026 | 65.9% | 24.1% | 8.9% | 1.2% | <0.01% |
| Apr 2026 | 67% | 24.5% | 7.4% | 1.2% | <0.01% |
| May 2026 | 70.1% | 20.9% | 7.7% | 1.3% | <0.01% |
| Jun 2026 | 70.1% | 20.9% | 7.7% | 1.3% | <0.01% |
| Jul 2026 | 70.1% | 20.9% | 7.7% | 1.3% | <0.01% |
| Aug 2026 | 64.4% | 23.5% | 10.6% | 1.4% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.4% | 550K | -18.3% | -5.7 points | |
| 2, held 2nd | 23.5% | 201K | 0% | +2.6 points | |
| 3, held 3rd | 10.6% | 90.5K | +22.3% | +2.9 points | |
| 4, held 4th | 1.4% | 12.1K | 0% | +0.2 points | |
| 5, held 5th | <0.01% | 10 | -66.7% | 0 points |
64.4%
Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -5.7 points.
23.5%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +2.6 points.
10.6%
Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.9 points.
4.
Peloton1.4%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
<0.01%
Held 5th. 10 estimated branded searches, -66.7% vs prior month. Share 0 points.
Compare search popularity between Life Fitness and its closest rivals
How has branded search demand for Life Fitness changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Life Fitness worldwide fell from 673K to 550K.
- Across the 11 months ending August 2026, Life Fitness’ estimated Share of Search among treadmill brands worldwide decreased from 65.7% to 64.4%.
- Across the 11 months ending August 2026, Life Fitness’ estimated Share of Search among treadmill brands worldwide peaked at 71.3% in January 2026 and was lowest at 63% in November 2025.
How did search popularity change for treadmill brands worldwide in August 2026?
5 changes
In August 2026, NordicTrack gained estimated Share of Search among treadmill brands worldwide, from 7.7% to 10.6%.
In August 2026, Technogym gained estimated Share of Search among treadmill brands worldwide, from 20.9% to 23.5%.
In August 2026, Life Fitness lost estimated Share of Search among treadmill brands worldwide, from 70.1% to 64.4%.
Estimated monthly branded searches for Horizon Roofing worldwide fell 66.7% over 11 measured months, from 30 to 10 in August 2026.
Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How is Life Fitness measured?
Brandwave collects information about searches that people make online using Life Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- life fitness
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Is Life Fitness your brand?
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