Brandwave

How popular isLife Fitness in search?

In September 2026, there were an estimated 550K branded searches for Life Fitness worldwide which is down 18.3% over the last 12 months. Life Fitness holds 36.9% estimated Share of Search among recumbent bike brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Peloton52.8%
  2. Life Fitness36.9%
  3. NordicTrack10.3%
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Which recumbent bike brands compete with Life Fitness?

Life Fitness against recumbent bike brands worldwide, by month

Share of Search by month for Peloton, Life Fitness, NordicTrack. The figures are in the table below the chart.

View monthly share of search table
MonthPelotonLife FitnessNordicTrack
Oct 202557.4%32.9%9.7%
Nov 202553.3%31.2%15.4%
Dec 202552.5%30.7%16.8%
Jan 202645.8%38.8%15.4%
Feb 202649.7%35.3%15%
Mar 202649.6%36.1%14.2%
Apr 202651.3%37.3%11.4%
May 202651.6%37.6%10.7%
Jun 202647.5%40.6%11.9%
Jul 202646.8%40%13.1%
Aug 202650.9%35.6%13.5%
Sep 202652.8%36.9%10.3%

  1. 1.Peloton

    52.8%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Life Fitness

    36.9%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.NordicTrack

    10.3%

    Held 3rd. 154K estimated branded searches, -26.1% vs prior month. Share -3.2 points.

Compare search popularity between Life Fitness and its closest rivals

Every comparison with Life Fitness

How has branded search demand for Life Fitness changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Life Fitness worldwide fell from 673K to 550K.
  • Across the 12 months ending September 2026, Life Fitness’ estimated Share of Search among recumbent bike brands worldwide increased from 32.9% to 36.9%.
  • Across the 12 months ending September 2026, Life Fitness’ estimated Share of Search among recumbent bike brands worldwide peaked at 40.6% in June 2026 and was lowest at 30.7% in December 2025.

How did search popularity change for recumbent bike brands worldwide in September 2026?

  1. In September 2026, Peloton gained estimated Share of Search among recumbent bike brands worldwide, from 50.9% to 52.8%.

  2. In September 2026, Life Fitness gained estimated Share of Search among recumbent bike brands worldwide, from 35.6% to 36.9%.

  3. In September 2026, NordicTrack lost estimated Share of Search among recumbent bike brands worldwide, from 13.5% to 10.3%.

Where does Life Fitness compete?

Life Fitness is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stair climber brands2nd of 529.8%Show ranking
Treadmill brands2nd of 431.4%Show ranking
Elliptical machine brands2nd of 434.8%Show ranking
Recumbent bike brands2nd of 336.9%Shown above
Cross trainer brands1st of 466.9%Show ranking
Dumbbell rack brands1st of 474.4%Show ranking

How is Life Fitness measured?

Brandwave collects information about searches that people make online using Life Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lifefitness

Do you work for Life Fitness? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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