Brandwave

Life Fitness vs Titan Fitness:Which is more popular?

In September 2026, Life Fitness had more branded searches than Titan Fitness among dumbbell rack brands worldwide. Life Fitness had about 550,000 branded searches, while Titan Fitness had 74,000. Life Fitness made up 59.6% of all dumbbell rack brand searches we track, and Titan Fitness accounted for 8%. When we asked ChatGPT and Google AI Overviews about dumbbell rack brands, Titan Fitness appeared in four of the five answers and Life Fitness in none.

Among dumbbell rack brands worldwide in September 2026

Who do people search for more?

Life Fitness, about 7 searches for every 1 for Titan Fitness

Life Fitness 550K searchesTitan Fitness 74K searches

Who does AI mention more?

Titan Fitness, mentioned in 4 of 5 answers, Life Fitness in 0

Titan Fitness in 4 of 5Life Fitness in 0 of 5

Who does AI recommend more?

Titan Fitness, the only one of the two named

Titan Fitness first in 4Life Fitness never named

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Top dumbbell rack brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Titan Fitness was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Life Fitness did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rep Fitness1st
  2. Rogue Fitness2nd
  3. Titan Fitness3rd
  4. Bowflex4th
  5. Body-Solid5th
  6. Life Fitness–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rep Fitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Titan Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rogue Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bowflex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Body-Solid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Life Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dumbbell rack brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Life Fitness or Titan Fitness more popular in search?

This chart shows how often people search Google for Life Fitness and Titan Fitness by name. Each line represents a brand's share of searches for all six dumbbell rack brands we track, month by month, from English-language searches worldwide.

Life Fitness and Titan Fitness among dumbbell rack brands worldwide, by month

Share of searches by month for Life Fitness, Titan Fitness. The figures are in the table below the chart.

View monthly share of searches table
MonthLife FitnessRogue FitnessBowflexRep FitnessTitan FitnessBody-Solid
Oct 202565.3%10.7%8.8%7.2%7.2%0.96%
Nov 202555.9%13.7%9.1%11.2%9.1%0.82%
Dec 202560.7%12.2%9.9%8.2%8.2%0.89%
Jan 202669.6%9.4%7.7%6.3%6.3%0.69%
Feb 202665.3%10.7%8.8%7.2%7.2%0.96%
Mar 202662.7%12.6%8.4%6.9%8.4%0.92%
Apr 202663.8%12.8%8.6%7%7%0.77%
May 202661.9%12.4%8.3%8.3%8.3%0.74%
Jun 202664.8%13%7.1%7.1%7.1%0.78%
Jul 202663.8%12.8%8.6%7%7%0.77%
Aug 202658%14.2%9.5%9.5%7.8%0.85%
Sep 202659.6%11.9%9.8%9.8%8%0.88%

How has the Life Fitness and Titan Fitness comparison changed over the last 12 months?

3 findings

How did search popularity change for dumbbell rack brands worldwide in September 2026?

1 change
  1. In September 2026, Life Fitness gained share of searches among dumbbell rack brands worldwide, from 58% to 59.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Life Fitness’ and Titan Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Life Fitness

1 branded search term

  • lifefitness

Titan Fitness

1 branded search term

  • titan fitness

How the Brand Demand Index is measured

Other head-to-heads among dumbbell rack brands

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