Brandwave

How popular isLife Fitness in search?

In September 2026, there were an estimated 550K branded searches for Life Fitness worldwide which is down 18.3% over the last 12 months. Life Fitness holds 74.4% estimated Share of Search among dumbbell rack brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Life Fitness74.4%
  2. Bowflex12.2%
  3. Rep Fitness12.2%
  4. Body-Solid1.1%
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Which dumbbell rack brands compete with Life Fitness?

Life Fitness against dumbbell rack brands worldwide, by month

Share of Search by month for Life Fitness, Bowflex, Rep Fitness. The figures are in the table below the chart.

View monthly share of search table
MonthLife FitnessBowflexRep FitnessBody-Solid
Oct 202579.4%10.7%8.7%1.2%
Nov 202572.5%11.9%14.5%1.1%
Dec 202576.2%12.5%10.2%1.1%
Jan 202682.6%9.1%7.5%0.82%
Feb 202679.4%10.7%8.7%1.2%
Mar 202679.4%10.7%8.7%1.2%
Apr 202679.6%10.7%8.8%0.96%
May 202678.1%10.5%10.5%0.94%
Jun 202681.2%8.9%8.9%0.98%
Jul 202679.6%10.7%8.8%0.96%
Aug 202674.4%12.2%12.2%1.1%
Sep 202674.4%12.2%12.2%1.1%

  1. 1.Life Fitness

    74.4%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Bowflex

    12.2%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Rep Fitness

    12.2%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Body-Solid

    1.1%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Life Fitness and its closest rivals

Every comparison with Life Fitness

How has branded search demand for Life Fitness changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Life Fitness worldwide fell from 673K to 550K.
  • Across the 12 months ending September 2026, Life Fitness’ estimated Share of Search among dumbbell rack brands worldwide decreased from 79.4% to 74.4%.
  • Across the 12 months ending September 2026, Life Fitness’ estimated Share of Search among dumbbell rack brands worldwide peaked at 82.6% in January 2026 and was lowest at 72.5% in November 2025.

How did search popularity change for dumbbell rack brands worldwide in September 2026?

  1. Estimated monthly branded searches for Rep Fitness worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  2. Estimated monthly branded searches for Life Fitness worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

  3. Estimated monthly branded searches for Body-Solid worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

Where does Life Fitness compete?

Life Fitness is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stair climber brands2nd of 529.8%Show ranking
Treadmill brands2nd of 431.4%Show ranking
Elliptical machine brands2nd of 434.8%Show ranking
Recumbent bike brands2nd of 336.9%Show ranking
Cross trainer brands1st of 466.9%Show ranking
Dumbbell rack brands1st of 474.4%Shown above

How is Life Fitness measured?

Brandwave collects information about searches that people make online using Life Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lifefitness

Do you work for Life Fitness? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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