Life Fitness vs NordicTrack:Which is more popular by branded search?
In August 2026, Life Fitness had more branded searches than NordicTrack among treadmill brands worldwide. Life Fitness was estimated to have 550K branded searches compared to NordicTrack’s 90.5K, and held a 64.4% Share of Search versus NordicTrack’s 10.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Life Fitness or NordicTrack?
Compare the treadmill brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Life Fitness, NordicTrack. The figures are in the table below the chart.
View monthly share of search table
| Month | Life Fitness | Technogym | NordicTrack | Peloton | Horizon Roofing |
|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 24% | 8.8% | 1.4% | <0.01% |
| Nov 2025 | 63% | 23% | 12.6% | 1.4% | <0.01% |
| Dec 2025 | 65.5% | 19.6% | 13.1% | 1.8% | <0.01% |
| Jan 2026 | 71.3% | 17.5% | 9.6% | 1.6% | <0.01% |
| Feb 2026 | 67.2% | 20.1% | 11% | 1.8% | <0.01% |
| Mar 2026 | 65.9% | 24.1% | 8.9% | 1.2% | <0.01% |
| Apr 2026 | 67% | 24.5% | 7.4% | 1.2% | <0.01% |
| May 2026 | 70.1% | 20.9% | 7.7% | 1.3% | <0.01% |
| Jun 2026 | 70.1% | 20.9% | 7.7% | 1.3% | <0.01% |
| Jul 2026 | 70.1% | 20.9% | 7.7% | 1.3% | <0.01% |
| Aug 2026 | 64.4% | 23.5% | 10.6% | 1.4% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Life Fitness and NordicTrack comparison changed over the last 12 months?
3 findings
- Life Fitness was ahead of NordicTrack in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Life Fitness’ estimated Share of Search among treadmill brands worldwide moved from 65.7% to 64.4%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among treadmill brands worldwide moved from 8.8% to 10.6%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for treadmill brands worldwide in August 2026?
2 changes
In August 2026, NordicTrack gained estimated Share of Search among treadmill brands worldwide, from 7.7% to 10.6%.
In August 2026, Life Fitness lost estimated Share of Search among treadmill brands worldwide, from 70.1% to 64.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Life Fitness’ and NordicTrack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Life Fitness
1 branded search term
- life fitness
NordicTrack
1 branded search term
- nordictrack
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.