Brandwave

NordicTrack vs Peloton:Which is more popular?

In September 2026, Peloton had more branded searches than NordicTrack among treadmill brands worldwide. Peloton had about 788,000 branded searches, while NordicTrack had 154,000. Peloton made up 44.3% of all treadmill brand searches we track, and NordicTrack accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about treadmill brands, NordicTrack appeared in all five answers and Peloton in one. NordicTrack was mentioned before Peloton in every answer.

Among treadmill brands worldwide in September 2026

Who do people search for more?

Peloton, about 5 searches for every 1 for NordicTrack

Peloton 788K searchesNordicTrack 154K searches

Who does AI mention more?

NordicTrack, mentioned in every answer we collected

NordicTrack in 5 of 5Peloton in 1 of 5

Who does AI recommend more?

NordicTrack, named ahead of Peloton in every answer

NordicTrack first in 4Peloton never first

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Top treadmill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NordicTrack appeared in all five answers. Peloton was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. NordicTrack was listed before Peloton in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NordicTrack1st
  2. Sole Fitness2nd
  3. Horizon Fitness3rd
  4. Life Fitness4th
  5. Peloton5th
  6. Technogym–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NordicTrack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sole Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Life Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Horizon Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about treadmill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is NordicTrack or Peloton more popular in search?

This chart shows how often people search Google for NordicTrack and Peloton by name. Each line represents a brand's share of searches for all six treadmill brands we track, month by month, from English-language searches worldwide.

NordicTrack and Peloton among treadmill brands worldwide, by month

Share of searches by month for Peloton, NordicTrack. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonLife FitnessTechnogymNordicTrackSole FitnessHorizon Fitness
Oct 202550.2%28.8%11.2%8.5%0.93%0.35%
Nov 202546.7%27.4%10.6%13.5%1.3%0.4%
Dec 202547%27.4%8.8%15%1.3%0.4%
Jan 202640.8%34.5%9.3%13.7%1.3%0.42%
Feb 202643.9%31.2%10%13.3%1.2%0.46%
Mar 202642.9%31.3%12.1%12.3%1%0.38%
Apr 202644.2%32.2%12.5%9.8%0.92%0.39%
May 202645.4%33.1%10.6%9.4%1.1%0.32%
Jun 202641.5%35.5%11.4%10.4%0.97%0.35%
Jul 202640.9%35%11.2%11.5%1.1%0.34%
Aug 202643.9%30.7%12%11.6%1.3%0.45%
Sep 202644.3%30.9%14.7%8.7%1%0.46%

How has the NordicTrack and Peloton comparison changed over the last 12 months?

3 findings
  • Peloton was ahead of NordicTrack in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, NordicTrack’s share of searches among treadmill brands worldwide moved from 8.5% to 8.7%, and its estimated monthly branded searches moved from 199K to 154K.
  • Across the 12 months ending September 2026, Peloton’s share of searches among treadmill brands worldwide moved from 50.2% to 44.3%, and its estimated monthly branded searches moved from 1.2M to 788K.

How did search popularity change for treadmill brands worldwide in September 2026?

2 changes

  1. In September 2026, NordicTrack lost share of searches among treadmill brands worldwide, from 11.6% to 8.7%.

  2. Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 1.2M to 788K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using NordicTrack’s and Peloton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NordicTrack

4 branded search terms

  • nordictrack
  • nordictrack 1750
  • nordictrack commercial 1750
  • nordictrack treadmill

Peloton

4 branded search terms

  • peloton
  • peloton app
  • peloton bike
  • peloton treadmill

How the Brand Demand Index is measured

Other head-to-heads among treadmill brands

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