Life Fitness vs Peloton:Which is more popular by branded search?
In August 2026, Life Fitness had more branded searches than Peloton among treadmill brands worldwide. Life Fitness was estimated to have 550K branded searches compared to Peloton’s 12.1K, and held a 64.4% Share of Search versus Peloton’s 1.4%. These are worldwide searches for English-language branded terms.
Follow Life Fitness vs Peloton and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Life Fitness or Peloton?
Compare the treadmill brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Life Fitness, Peloton. The figures are in the table below the chart.
View monthly share of search table
| Month | Life Fitness | Technogym | NordicTrack | Peloton | Horizon Roofing |
|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 24% | 8.8% | 1.4% | <0.01% |
| Nov 2025 | 63% | 23% | 12.6% | 1.4% | <0.01% |
| Dec 2025 | 65.5% | 19.6% | 13.1% | 1.8% | <0.01% |
| Jan 2026 | 71.3% | 17.5% | 9.6% | 1.6% | <0.01% |
| Feb 2026 | 67.2% | 20.1% | 11% | 1.8% | <0.01% |
| Mar 2026 | 65.9% | 24.1% | 8.9% | 1.2% | <0.01% |
| Apr 2026 | 67% | 24.5% | 7.4% | 1.2% | <0.01% |
| May 2026 | 70.1% | 20.9% | 7.7% | 1.3% | <0.01% |
| Jun 2026 | 70.1% | 20.9% | 7.7% | 1.3% | <0.01% |
| Jul 2026 | 70.1% | 20.9% | 7.7% | 1.3% | <0.01% |
| Aug 2026 | 64.4% | 23.5% | 10.6% | 1.4% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Life Fitness and Peloton comparison changed over the last 12 months?
3 findings
- Life Fitness was ahead of Peloton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Life Fitness’ estimated Share of Search among treadmill brands worldwide moved from 65.7% to 64.4%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 11 months ending August 2026, Peloton’s estimated Share of Search among treadmill brands worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for treadmill brands worldwide in August 2026?
2 changes
In August 2026, Life Fitness lost estimated Share of Search among treadmill brands worldwide, from 70.1% to 64.4%.
Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Life Fitness’ and Peloton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Life Fitness
1 branded search term
- life fitness
Peloton
1 branded search term
- peloton app
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.