Horizon Fitness vs Peloton:Which is more popular?
In September 2026, Peloton had more branded searches than Horizon Fitness among treadmill brands worldwide. Peloton had about 788,000 branded searches, while Horizon Fitness had 8,100. Peloton made up 44.3% of all treadmill brand searches we track, and Horizon Fitness accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about treadmill brands, Horizon Fitness appeared in three of the five answers and Peloton in one. Horizon Fitness was mentioned before Peloton in every answer that named either.
Who do people search for more?
Peloton, about 97 searches for every 1 for Horizon Fitness
Who does AI mention more?
Horizon Fitness, mentioned in 3 of 5 answers, Peloton in 1
Who does AI recommend more?
Horizon Fitness, named ahead of Peloton in 3 of 3 answers
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Top treadmill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Horizon Fitness was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Peloton was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Horizon Fitness was listed before Peloton in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NordicTrack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sole Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Life Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Horizon Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Peloton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about treadmill brands
5 answers
Asked ChatGPT
“Which treadmill brand should I buy?”
Asked ChatGPT
“What are the best treadmill brands?”
Asked ChatGPT
“What's the best treadmill brand for home workouts?”
Searched Google, AI Overview
“best treadmill”
Searched Google, AI Overview
“home treadmill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Horizon Fitness or Peloton more popular in search?
This chart shows how often people search Google for Horizon Fitness and Peloton by name. Each line represents a brand's share of searches for all six treadmill brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Peloton, Horizon Fitness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Life Fitness | Technogym | NordicTrack | Sole Fitness | Horizon Fitness |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 28.8% | 11.2% | 8.5% | 0.93% | 0.35% |
| Nov 2025 | 46.7% | 27.4% | 10.6% | 13.5% | 1.3% | 0.4% |
| Dec 2025 | 47% | 27.4% | 8.8% | 15% | 1.3% | 0.4% |
| Jan 2026 | 40.8% | 34.5% | 9.3% | 13.7% | 1.3% | 0.42% |
| Feb 2026 | 43.9% | 31.2% | 10% | 13.3% | 1.2% | 0.46% |
| Mar 2026 | 42.9% | 31.3% | 12.1% | 12.3% | 1% | 0.38% |
| Apr 2026 | 44.2% | 32.2% | 12.5% | 9.8% | 0.92% | 0.39% |
| May 2026 | 45.4% | 33.1% | 10.6% | 9.4% | 1.1% | 0.32% |
| Jun 2026 | 41.5% | 35.5% | 11.4% | 10.4% | 0.97% | 0.35% |
| Jul 2026 | 40.9% | 35% | 11.2% | 11.5% | 1.1% | 0.34% |
| Aug 2026 | 43.9% | 30.7% | 12% | 11.6% | 1.3% | 0.45% |
| Sep 2026 | 44.3% | 30.9% | 14.7% | 8.7% | 1% | 0.46% |
How has the Horizon Fitness and Peloton comparison changed over the last 12 months?
3 findings
- Peloton was ahead of Horizon Fitness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Horizon Fitness’ share of searches among treadmill brands worldwide moved from 0.35% to 0.46%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Peloton’s share of searches among treadmill brands worldwide moved from 50.2% to 44.3%, and its estimated monthly branded searches moved from 1.2M to 788K.
How did search popularity change for treadmill brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 1.2M to 788K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Horizon Fitness’ and Peloton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Horizon Fitness
1 branded search term
- horizon fitness
Peloton
4 branded search terms
- peloton
- peloton app
- peloton bike
- peloton treadmill
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