Life Fitness vs Schwinn:Which is more popular?
In September 2026, Life Fitness had more branded searches than Schwinn among elliptical machine brands worldwide. Life Fitness had about 550,000 branded searches, while Schwinn had 9,500. Life Fitness made up 33.6% of all elliptical machine brand searches we track, and Schwinn accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about elliptical machine brands, Schwinn appeared in four of the five answers and Life Fitness in one. Schwinn was mentioned before Life Fitness in three out of four answers.
Who do people search for more?
Life Fitness, about 58 searches for every 1 for Schwinn
Who does AI mention more?
Schwinn, mentioned in 4 of 5 answers, Life Fitness in 1
Who does AI recommend more?
Schwinn, named ahead of Life Fitness in 3 of 4 answers
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Top elliptical machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Schwinn was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Life Fitness was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Schwinn was listed before Life Fitness in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
NordicTrack1st
Sole Fitness2nd- Schwinn3rd
Precor4th
Horizon Fitness5th- Life Fitness6th
Bowflex7th
Peloton–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NordicTrack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schwinn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sole Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Precor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Horizon Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Life Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bowflex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about elliptical machine brands
5 answers
Asked ChatGPT
“Which elliptical machine brand should I buy?”
Asked ChatGPT
“What are the best elliptical machine brands?”
Asked ChatGPT
“What's the best elliptical machine brand for home cardio?”
Searched Google, AI Overview
“best elliptical machine”
Searched Google, AI Overview
“home elliptical machine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Life Fitness or Schwinn more popular in search?
This chart shows how often people search Google for Life Fitness and Schwinn by name. Each line represents a brand's share of searches for all eight elliptical machine brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Life Fitness, Schwinn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Life Fitness | NordicTrack | Bowflex | Sole Fitness | Precor | Schwinn | Horizon Fitness |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 30.6% | 9.1% | 4.1% | 0.99% | 1% | 0.41% | 0.37% |
| Nov 2025 | 49.2% | 28.8% | 14.2% | 4.7% | 1.4% | 0.77% | 0.47% | 0.42% |
| Dec 2025 | 48.5% | 28.3% | 15.5% | 4.6% | 1.4% | 0.76% | 0.54% | 0.42% |
| Jan 2026 | 42.5% | 36% | 14.3% | 4% | 1.4% | 0.8% | 0.59% | 0.44% |
| Feb 2026 | 45.9% | 32.6% | 13.9% | 4.4% | 1.3% | 0.88% | 0.53% | 0.48% |
| Mar 2026 | 45.8% | 33.3% | 13.1% | 4.5% | 1.1% | 1.1% | 0.71% | 0.4% |
| Apr 2026 | 47.4% | 34.5% | 10.5% | 4.6% | 0.99% | 0.93% | 0.56% | 0.42% |
| May 2026 | 47.7% | 34.7% | 9.9% | 4.7% | 1.2% | 0.93% | 0.63% | 0.34% |
| Jun 2026 | 44.1% | 37.7% | 11% | 4.1% | 1% | 1% | 0.59% | 0.37% |
| Jul 2026 | 43% | 36.8% | 12% | 4.9% | 1.2% | 0.99% | 0.7% | 0.36% |
| Aug 2026 | 46.4% | 32.4% | 12.3% | 5.3% | 1.3% | 1.1% | 0.65% | 0.48% |
| Sep 2026 | 48.1% | 33.6% | 9.4% | 5.5% | 1.1% | 1.1% | 0.58% | 0.49% |
How has the Life Fitness and Schwinn comparison changed over the last 12 months?
3 findings
- Life Fitness was ahead of Schwinn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Life Fitness’ share of searches among elliptical machine brands worldwide moved from 30.6% to 33.6%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Schwinn’s share of searches among elliptical machine brands worldwide moved from 0.41% to 0.58%, and its estimated monthly branded searches moved from 9K to 9.5K.
How did search popularity change for elliptical machine brands worldwide in September 2026?
1 change
In September 2026, Life Fitness gained share of searches among elliptical machine brands worldwide, from 32.4% to 33.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Life Fitness’ and Schwinn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Life Fitness
1 branded search term
- lifefitness
Schwinn
2 branded search terms
- schwinn elliptical
- schwinn exercise bike
Other head-to-heads among elliptical machine brands
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