Life Fitness vs StairMaster:Which is more popular?
In September 2026, Life Fitness had more branded searches than StairMaster among stair climber brands worldwide. Life Fitness had about 550,000 branded searches, while StairMaster had 165,000. Life Fitness made up 27.1% of all stair climber brand searches we track, and StairMaster accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about stair climber brands, StairMaster appeared in three of the five answers and Life Fitness in none.
Who do people search for more?
Life Fitness, about 3 searches for every 1 for StairMaster
Who does AI mention more?
StairMaster, mentioned in 3 of 5 answers, Life Fitness in 0
Who does AI recommend more?
StairMaster, the only one of the two named
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Top stair climber brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, StairMaster was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Life Fitness did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- STEPR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sunny Health and Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- StairMaster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NordicTrack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bowflex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Life Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stair climber brands
5 answers
Asked ChatGPT
“Which stair climber brand should I buy?”
Asked ChatGPT
“What are the best stair climber brands?”
Asked ChatGPT
“What's the best stair climber brand for a home gym?”
Searched Google, AI Overview
“best stair climber”
Searched Google, AI Overview
“stair climber for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Life Fitness or StairMaster more popular in search?
This chart shows how often people search Google for Life Fitness and StairMaster by name. Each line represents a brand's share of searches for all eight stair climber brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Life Fitness, StairMaster. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Life Fitness | Technogym | StairMaster | NordicTrack | Bowflex | STEPR | Sunny Health and Fitness |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 25.9% | 10% | 6.4% | 7.7% | 3.5% | 1% | 0.31% |
| Nov 2025 | 41.8% | 24.5% | 9.5% | 6% | 12.1% | 4% | 1.8% | 0.36% |
| Dec 2025 | 42.2% | 24.7% | 7.9% | 6% | 13.5% | 4% | 1.2% | 0.44% |
| Jan 2026 | 36.4% | 30.8% | 8.3% | 7.6% | 12.3% | 3.4% | 0.84% | 0.46% |
| Feb 2026 | 38.8% | 27.6% | 8.8% | 8.2% | 11.7% | 3.7% | 0.74% | 0.41% |
| Mar 2026 | 37.8% | 27.6% | 10.7% | 8.2% | 10.8% | 3.7% | 0.74% | 0.41% |
| Apr 2026 | 38.8% | 28.3% | 11% | 8.4% | 8.6% | 3.8% | 0.62% | 0.42% |
| May 2026 | 39.8% | 29% | 9.3% | 8.7% | 8.3% | 3.9% | 0.64% | 0.43% |
| Jun 2026 | 36.9% | 31.5% | 10.1% | 7.7% | 9.2% | 3.5% | 0.57% | 0.46% |
| Jul 2026 | 36.3% | 31% | 9.9% | 7.6% | 10.2% | 4.2% | 0.46% | 0.46% |
| Aug 2026 | 38.6% | 27% | 10.6% | 8.1% | 10.2% | 4.4% | 0.59% | 0.49% |
| Sep 2026 | 38.9% | 27.1% | 12.9% | 8.1% | 7.6% | 4.5% | 0.49% | 0.4% |
How has the Life Fitness and StairMaster comparison changed over the last 12 months?
3 findings
- Life Fitness was ahead of StairMaster in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Life Fitness’ share of searches among stair climber brands worldwide moved from 25.9% to 27.1%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, StairMaster’s share of searches among stair climber brands worldwide moved from 6.4% to 8.1%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for stair climber brands worldwide in September 2026?
2 changes
In September 2026, StairMaster rose from 5th to 4th among stair climber brands worldwide.
Estimated monthly branded searches for Life Fitness worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Life Fitness’ and StairMaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Life Fitness
1 branded search term
- lifefitness
StairMaster
1 branded search term
- stairmaster
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