Brandwave

How popular isLife Fitness in search?

In September 2026, there were an estimated 550K branded searches for Life Fitness worldwide which is down 18.3% over the last 12 months. Life Fitness holds 29.8% estimated Share of Search among stair climber brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Peloton42.7%
  2. Life Fitness29.8%
  3. Technogym14.2%
  4. NordicTrack8.4%
  5. Bowflex4.9%
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Which stair climber brands compete with Life Fitness?

Life Fitness against stair climber brands worldwide, by month

Share of Search by month for Peloton, Life Fitness, Technogym, NordicTrack, Bowflex. The figures are in the table below the chart.

View monthly share of search table
MonthPelotonLife FitnessTechnogymNordicTrackBowflex
Oct 202549%28.1%10.9%8.3%3.8%
Nov 202545.5%26.7%10.3%13.2%4.4%
Dec 202545.7%26.7%8.6%14.6%4.4%
Jan 202639.9%33.8%9.1%13.5%3.7%
Feb 202642.8%30.4%9.8%13%4.1%
Mar 202641.8%30.4%11.8%12%4.1%
Apr 202642.9%31.3%12.1%9.5%4.2%
May 202644.1%32.1%10.3%9.2%4.3%
Jun 202640.5%34.6%11.1%10.1%3.8%
Jul 202639.6%33.9%10.9%11.1%4.6%
Aug 202642.5%29.7%11.6%11.3%4.9%
Sep 202642.7%29.8%14.2%8.4%4.9%

  1. 1.Peloton

    42.7%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Life Fitness

    29.8%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Technogym

    14.2%

    Held 3rd. 261K estimated branded searches, +20.9% vs prior month. Share +2.5 points.

  4. 4.NordicTrack

    8.4%

    Held 4th. 154K estimated branded searches, -26.1% vs prior month. Share -2.9 points.

  5. 5.Bowflex

    4.9%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Life Fitness and its closest rivals

Every comparison with Life Fitness

How has branded search demand for Life Fitness changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Life Fitness worldwide fell from 673K to 550K.
  • Across the 12 months ending September 2026, Life Fitness’ estimated Share of Search among stair climber brands worldwide increased from 28.1% to 29.8%.
  • Across the 12 months ending September 2026, Life Fitness’ estimated Share of Search among stair climber brands worldwide peaked at 34.6% in June 2026 and was lowest at 26.7% in November 2025.

How did search popularity change for stair climber brands worldwide in September 2026?

  1. In September 2026, Technogym gained estimated Share of Search among stair climber brands worldwide, from 11.6% to 14.2%.

  2. In September 2026, NordicTrack lost estimated Share of Search among stair climber brands worldwide, from 11.3% to 8.4%.

  3. Bowflex’s estimated Share of Search among stair climber brands worldwide has gained ground for 3 months in a row, from 3.8% to 4.9% in September 2026.

  4. Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 1.2M to 788K in September 2026.

  5. Estimated monthly branded searches for Life Fitness worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

Where does Life Fitness compete?

Life Fitness is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stair climber brands2nd of 529.8%Shown above
Treadmill brands2nd of 431.4%Show ranking
Elliptical machine brands2nd of 434.8%Show ranking
Recumbent bike brands2nd of 336.9%Show ranking
Cross trainer brands1st of 466.9%Show ranking
Dumbbell rack brands1st of 474.4%Show ranking

How is Life Fitness measured?

Brandwave collects information about searches that people make online using Life Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lifefitness

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How the Brand Demand Index is measured

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