Brandwave

Recumbent bike brands:Which are searched most?

In September 2026, Peloton was the most searched among recumbent bike brands worldwide, with an estimated 788K branded searches and 52.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Peloton52.8%
  2. Life Fitness36.9%
  3. NordicTrack10.3%

Follow recumbent bike brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the recumbent bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among recumbent bike brands worldwide, by month

Share of Search by month for Peloton, Life Fitness, NordicTrack. The figures are in the table below the chart.

View monthly share of search table
MonthPelotonLife FitnessNordicTrack
Oct 202557.4%32.9%9.7%
Nov 202553.3%31.2%15.4%
Dec 202552.5%30.7%16.8%
Jan 202645.8%38.8%15.4%
Feb 202649.7%35.3%15%
Mar 202649.6%36.1%14.2%
Apr 202651.3%37.3%11.4%
May 202651.6%37.6%10.7%
Jun 202647.5%40.6%11.9%
Jul 202646.8%40%13.1%
Aug 202650.9%35.6%13.5%
Sep 202652.8%36.9%10.3%

This month’s ranking, September 2026

  1. 1.Peloton

    52.8%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Life Fitness

    36.9%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.NordicTrack

    10.3%

    Held 3rd. 154K estimated branded searches, -26.1% vs prior month. Share -3.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among recumbent bike brands worldwide?

In September 2026, Peloton was the most searched among recumbent bike brands worldwide, with an estimated 788K branded searches and 52.8% estimated Share of Search within this set. Life Fitness is in 2nd place, 15.9 percentage points behind at 36.9% Share of Search.

Global recumbent bike brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Peloton57.4% → 52.8%57.4%Oct 202545.8%Jan 20261st
Life Fitness32.9% → 36.9%40.6%Jun 202630.7%Dec 20252nd
NordicTrack9.7% → 10.3%16.8%Dec 20259.7%Oct 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Peloton’s estimated Share of Search among recumbent bike brands worldwide decreased from 57.4% to 52.8%.
  • Across the 12 months ending September 2026, Life Fitness’ estimated Share of Search among recumbent bike brands worldwide increased from 32.9% to 36.9%.
  • Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among recumbent bike brands worldwide increased from 9.7% to 10.3%.
  • Across the 12 months ending September 2026, Peloton’s estimated Share of Search among recumbent bike brands worldwide peaked at 57.4% in October 2025 and was lowest at 45.8% in January 2026.
  • Across the 12 months ending September 2026, Life Fitness’ estimated Share of Search among recumbent bike brands worldwide peaked at 40.6% in June 2026 and was lowest at 30.7% in December 2025.
  • Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among recumbent bike brands worldwide peaked at 16.8% in December 2025 and was lowest at 9.7% in October 2025.

How did search popularity change for recumbent bike brands worldwide in September 2026?

  1. In September 2026, Peloton gained estimated Share of Search among recumbent bike brands worldwide, from 50.9% to 52.8%.

  2. In September 2026, Life Fitness gained estimated Share of Search among recumbent bike brands worldwide, from 35.6% to 36.9%.

  3. In September 2026, NordicTrack lost estimated Share of Search among recumbent bike brands worldwide, from 13.5% to 10.3%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free