Brandwave

How popular isMarcy?

In September 2026, people searched for Marcy by name about 74,000 times worldwide, about the same as the previous year. These searches made up 4.6% of all global recumbent bike brand searches, placing Marcy fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about recumbent bike brands, Marcy appeared in two of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Marcy is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. PelotonShare of searches 49.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Life FitnessShare of searches 34.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. NordicTrackShare of searches 9.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. MarcyShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Sole FitnessShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top recumbent bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Marcy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Marcy is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schwinn1st
  2. Sole Fitness2nd
  3. NordicTrack3rd
  4. Marcy4th
  5. Life Fitness5th
  6. Sunny Health and Fitness6th
  7. Peloton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schwinn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Life Fitness3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NordicTrack3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sole Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marcy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunny Health and Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about recumbent bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which recumbent bike brands compete with Marcy?

Marcy against recumbent bike brands worldwide, by month

Share of searches by month for Peloton, Life Fitness, NordicTrack, Marcy. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonLife FitnessNordicTrackMarcySole FitnessSchwinnSunny Health and Fitness
Oct 202554.4%31.2%9.2%3.4%1%0.42%0.38%
Nov 202550%29.3%14.5%3.9%1.4%0.48%0.43%
Dec 202549.2%28.7%15.7%3.9%1.4%0.55%0.52%
Jan 202643.4%36.7%14.6%2.7%1.4%0.61%0.54%
Feb 202646.7%33.2%14.1%3.6%1.3%0.54%0.49%
Mar 202646.6%33.9%13.4%3.7%1.1%0.72%0.5%
Apr 202648.2%35.1%10.7%3.9%1%0.57%0.52%
May 202648.4%35.3%10.1%3.9%1.2%0.64%0.52%
Jun 202644.5%38%11.1%4.2%1%0.59%0.56%
Jul 202643.8%37.4%12.3%4.1%1.2%0.71%0.55%
Aug 202647.3%33.1%12.5%4.4%1.4%0.66%0.6%
Sep 202649.2%34.3%9.6%4.6%1.1%0.59%0.51%

  1. 1.Peloton

    49.2%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Life Fitness

    34.3%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.NordicTrack

    9.6%

    Held 3rd. 154K estimated branded searches, -26.1% vs prior month. Share -2.9 points.

  4. 4.Marcy

    4.6%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Sole Fitness

    1.1%

    Held 5th. 18.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. 6.Schwinn

    0.59%

    Held 6th. 9.5K estimated branded searches, -13.6% vs prior month. Share -0.1 points.

  7. 7.Sunny Health and Fitness

    0.51%

    Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Marcy and its closest rivals

Every comparison with Marcy

6 comparisons

How has branded search demand for Marcy changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Marcy worldwide held steady at 74K.
  • Across the 12 months ending September 2026, Marcy’s share of searches among recumbent bike brands worldwide increased from 3.4% to 4.6%.
  • Across the 12 months ending September 2026, Marcy’s share of searches among recumbent bike brands worldwide peaked at 4.6% in September 2026 and was lowest at 2.7% in January 2026.

How did search popularity change for recumbent bike brands worldwide in September 2026?

4 changes

  1. In September 2026, Peloton gained share of searches among recumbent bike brands worldwide, from 47.3% to 49.2%.

  2. In September 2026, Life Fitness gained share of searches among recumbent bike brands worldwide, from 33.1% to 34.3%.

  3. In September 2026, NordicTrack lost share of searches among recumbent bike brands worldwide, from 12.5% to 9.6%.

  4. Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026.

How are Marcy’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Marcy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • marcy

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How the Brand Demand Index is measured

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