Brandwave

How popular isSole Fitness?

In September 2026, people searched for Sole Fitness by name about 18,400 times worldwide, a 15.2% decrease from the previous year. These searches made up 1.1% of all global recumbent bike brand searches, placing Sole Fitness fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about recumbent bike brands, Sole Fitness appeared in three of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Sole Fitness is the fifth most searched of 7 competitors and the second most recommended in AI answers.

  1. PelotonShare of searches 49.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Life FitnessShare of searches 34.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. NordicTrackShare of searches 9.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. MarcyShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Sole FitnessShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top recumbent bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sole Fitness was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sole Fitness is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schwinn1st
  2. Sole Fitness2nd
  3. NordicTrack3rd
  4. Marcy4th
  5. Life Fitness5th
  6. Sunny Health and Fitness6th
  7. Peloton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schwinn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Life Fitness3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NordicTrack3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sole Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marcy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunny Health and Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about recumbent bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which recumbent bike brands compete with Sole Fitness?

Sole Fitness against recumbent bike brands worldwide, by month

Share of searches by month for Peloton, Life Fitness, NordicTrack, Marcy, Sole Fitness. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonLife FitnessNordicTrackMarcySole FitnessSchwinnSunny Health and Fitness
Oct 202554.4%31.2%9.2%3.4%1%0.42%0.38%
Nov 202550%29.3%14.5%3.9%1.4%0.48%0.43%
Dec 202549.2%28.7%15.7%3.9%1.4%0.55%0.52%
Jan 202643.4%36.7%14.6%2.7%1.4%0.61%0.54%
Feb 202646.7%33.2%14.1%3.6%1.3%0.54%0.49%
Mar 202646.6%33.9%13.4%3.7%1.1%0.72%0.5%
Apr 202648.2%35.1%10.7%3.9%1%0.57%0.52%
May 202648.4%35.3%10.1%3.9%1.2%0.64%0.52%
Jun 202644.5%38%11.1%4.2%1%0.59%0.56%
Jul 202643.8%37.4%12.3%4.1%1.2%0.71%0.55%
Aug 202647.3%33.1%12.5%4.4%1.4%0.66%0.6%
Sep 202649.2%34.3%9.6%4.6%1.1%0.59%0.51%

  1. 1.Peloton

    49.2%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Life Fitness

    34.3%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.NordicTrack

    9.6%

    Held 3rd. 154K estimated branded searches, -26.1% vs prior month. Share -2.9 points.

  4. 4.Marcy

    4.6%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Sole Fitness

    1.1%

    Held 5th. 18.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. 6.Schwinn

    0.59%

    Held 6th. 9.5K estimated branded searches, -13.6% vs prior month. Share -0.1 points.

  7. 7.Sunny Health and Fitness

    0.51%

    Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Sole Fitness and its closest rivals

Every comparison with Sole Fitness

14 comparisons

How has branded search demand for Sole Fitness changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sole Fitness worldwide fell from 21.7K to 18.4K.
  • Across the 12 months ending September 2026, Sole Fitness’ share of searches among recumbent bike brands worldwide held steady, from 1% to 1.1%.

How did search popularity change for recumbent bike brands worldwide in September 2026?

4 changes

  1. In September 2026, Peloton gained share of searches among recumbent bike brands worldwide, from 47.3% to 49.2%.

  2. In September 2026, Life Fitness gained share of searches among recumbent bike brands worldwide, from 33.1% to 34.3%.

  3. In September 2026, NordicTrack lost share of searches among recumbent bike brands worldwide, from 12.5% to 9.6%.

  4. Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026.

How are Sole Fitness’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sole Fitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sole fitness
  • sole treadmill

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How the Brand Demand Index is measured

Where does Sole Fitness compete?

Sole Fitness is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Treadmill brands5th of 61%Show ranking
Elliptical machine brands5th of 81.1%Show ranking
Recumbent bike brands5th of 71.1%Shown above
Exercise bike brands4th of 81.5%Show ranking
Stationary bike brands4th of 51.7%Show ranking
Cross trainer brands5th of 52.2%Show ranking
Creator with pink hair and a pink jacket

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