Brandwave

Precor vs Sole Fitness:Which is more popular?

In September 2026, Precor and Sole Fitness were level in searches among elliptical machine brands worldwide, with an estimated 18.1K versus 18.4K branded searches, at 1.1% of the total each. When we asked ChatGPT and Google AI Overviews about elliptical machine brands, Sole Fitness appeared in three of the five answers and Precor in two. Sole Fitness was mentioned before Precor in every answer that named either.

Among elliptical machine brands worldwide in September 2026

Who do people search for more?

Sole Fitness and Precor are searched for about as often as each other.

Sole Fitness 18.4K searchesPrecor 18.1K searches

Who does AI mention more?

Sole Fitness, mentioned in 3 of 5 answers, Precor in 2

Sole Fitness in 3 of 5Precor in 2 of 5

Who does AI recommend more?

Sole Fitness, named ahead of Precor in 3 of 3 answers

Sole Fitness first in 3Precor never first

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Top elliptical machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sole Fitness was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Precor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sole Fitness was listed before Precor in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NordicTrack1st
  2. Sole Fitness2nd
  3. Schwinn3rd
  4. Precor4th
  5. Horizon Fitness5th
  6. Life Fitness6th
  7. Bowflex7th
  8. Peloton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NordicTrack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schwinn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sole Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Precor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Horizon Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Life Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bowflex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about elliptical machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Precor or Sole Fitness more popular in search?

This chart shows how often people search Google for Precor and Sole Fitness by name. Each line represents a brand's share of searches for all eight elliptical machine brands we track, month by month, from English-language searches worldwide.

Precor and Sole Fitness among elliptical machine brands worldwide, by month

Share of searches by month for Sole Fitness, Precor. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonLife FitnessNordicTrackBowflexSole FitnessPrecorSchwinnHorizon Fitness
Oct 202553.4%30.6%9.1%4.1%0.99%1%0.41%0.37%
Nov 202549.2%28.8%14.2%4.7%1.4%0.77%0.47%0.42%
Dec 202548.5%28.3%15.5%4.6%1.4%0.76%0.54%0.42%
Jan 202642.5%36%14.3%4%1.4%0.8%0.59%0.44%
Feb 202645.9%32.6%13.9%4.4%1.3%0.88%0.53%0.48%
Mar 202645.8%33.3%13.1%4.5%1.1%1.1%0.71%0.4%
Apr 202647.4%34.5%10.5%4.6%0.99%0.93%0.56%0.42%
May 202647.7%34.7%9.9%4.7%1.2%0.93%0.63%0.34%
Jun 202644.1%37.7%11%4.1%1%1%0.59%0.37%
Jul 202643%36.8%12%4.9%1.2%0.99%0.7%0.36%
Aug 202646.4%32.4%12.3%5.3%1.3%1.1%0.65%0.48%
Sep 202648.1%33.6%9.4%5.5%1.1%1.1%0.58%0.49%

How has the Precor and Sole Fitness comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Sole Fitness took it in November 2025.
  • Across the 12 months ending September 2026, Precor’s share of searches among elliptical machine brands worldwide moved from 1% to 1.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Sole Fitness’ share of searches among elliptical machine brands worldwide moved from 0.99% to 1.1%, and its estimated monthly branded searches moved from 21.7K to 18.4K.

How did search popularity change for elliptical machine brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Precor worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  2. Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Precor’s and Sole Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Precor

1 branded search term

  • precor

Sole Fitness

2 branded search terms

  • sole fitness
  • sole treadmill

How the Brand Demand Index is measured

Other head-to-heads among elliptical machine brands

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