Brandwave

How popular isPrecor?

In September 2026, people searched for Precor by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 1.1% of all global elliptical machine brand searches, placing Precor sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about elliptical machine brands, Precor appeared in two of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Precor is the sixth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. PelotonShare of searches 48.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Life FitnessShare of searches 33.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. NordicTrackShare of searches 9.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. BowflexShare of searches 5.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. PrecorShare of searches 1.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top elliptical machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Precor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Precor is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NordicTrack1st
  2. Sole Fitness2nd
  3. Schwinn3rd
  4. Precor4th
  5. Horizon Fitness5th
  6. Life Fitness6th
  7. Bowflex7th
  8. Peloton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NordicTrack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schwinn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sole Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Precor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Horizon Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Life Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bowflex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about elliptical machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which elliptical machine brands compete with Precor?

Precor against elliptical machine brands worldwide, by month

Share of searches by month for Peloton, Life Fitness, NordicTrack, Bowflex, Precor. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonLife FitnessNordicTrackBowflexSole FitnessPrecorSchwinnHorizon Fitness
Oct 202553.4%30.6%9.1%4.1%0.99%1%0.41%0.37%
Nov 202549.2%28.8%14.2%4.7%1.4%0.77%0.47%0.42%
Dec 202548.5%28.3%15.5%4.6%1.4%0.76%0.54%0.42%
Jan 202642.5%36%14.3%4%1.4%0.8%0.59%0.44%
Feb 202645.9%32.6%13.9%4.4%1.3%0.88%0.53%0.48%
Mar 202645.8%33.3%13.1%4.5%1.1%1.1%0.71%0.4%
Apr 202647.4%34.5%10.5%4.6%0.99%0.93%0.56%0.42%
May 202647.7%34.7%9.9%4.7%1.2%0.93%0.63%0.34%
Jun 202644.1%37.7%11%4.1%1%1%0.59%0.37%
Jul 202643%36.8%12%4.9%1.2%0.99%0.7%0.36%
Aug 202646.4%32.4%12.3%5.3%1.3%1.1%0.65%0.48%
Sep 202648.1%33.6%9.4%5.5%1.1%1.1%0.58%0.49%

  1. 1.Peloton

    48.1%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.Life Fitness

    33.6%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.NordicTrack

    9.4%

    Held 3rd. 154K estimated branded searches, -26.1% vs prior month. Share -2.9 points.

  4. 4.Bowflex

    5.5%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Sole Fitness

    1.1%

    Held 5th. 18.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. 6.Precor

    1.1%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Schwinn

    0.58%

    Held 7th. 9.5K estimated branded searches, -13.6% vs prior month. Share -0.1 points.

  8. 8.Horizon Fitness

    0.49%

    Held 8th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Precor and its closest rivals

Every comparison with Precor

7 comparisons

How has branded search demand for Precor changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Precor worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Precor fell from 5th to 6th among elliptical machine brands worldwide.

How did search popularity change for elliptical machine brands worldwide in September 2026?

6 changes

  1. In September 2026, Peloton gained share of searches among elliptical machine brands worldwide, from 46.4% to 48.1%.

  2. In September 2026, Life Fitness gained share of searches among elliptical machine brands worldwide, from 32.4% to 33.6%.

  3. In September 2026, NordicTrack lost share of searches among elliptical machine brands worldwide, from 12.3% to 9.4%.

  4. Bowflex’s share of searches among elliptical machine brands worldwide has gained ground for 3 months in a row, from 4.1% to 5.5% in September 2026.

  5. Estimated monthly branded searches for Precor worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  6. Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026.

How are Precor’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Precor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • precor

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How the Brand Demand Index is measured

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