Horizon Fitness vs Precor:Which is more popular?
In September 2026, Precor had more branded searches than Horizon Fitness among elliptical machine brands worldwide. Precor had about 18,100 branded searches, while Horizon Fitness had 8,100. Precor made up 1.1% of all elliptical machine brand searches we track, and Horizon Fitness accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about elliptical machine brands, Horizon Fitness and Precor each appeared in two of the five answers. Precor was mentioned before Horizon Fitness in every answer that named either.
Who do people search for more?
Precor, about 2 searches for every 1 for Horizon Fitness
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Precor, named ahead of Horizon Fitness in 2 of 2 answers
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Top elliptical machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Horizon Fitness and Precor were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Precor was listed before Horizon Fitness in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
NordicTrack1st
Sole Fitness2nd
Schwinn3rd- Precor4th
Horizon Fitness5th
Life Fitness6th
Bowflex7th
Peloton–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NordicTrack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schwinn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sole Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Precor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Horizon Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Life Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bowflex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about elliptical machine brands
5 answers
Asked ChatGPT
“Which elliptical machine brand should I buy?”
Asked ChatGPT
“What are the best elliptical machine brands?”
Asked ChatGPT
“What's the best elliptical machine brand for home cardio?”
Searched Google, AI Overview
“best elliptical machine”
Searched Google, AI Overview
“home elliptical machine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Horizon Fitness or Precor more popular in search?
This chart shows how often people search Google for Horizon Fitness and Precor by name. Each line represents a brand's share of searches for all eight elliptical machine brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Precor, Horizon Fitness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Life Fitness | NordicTrack | Bowflex | Sole Fitness | Precor | Schwinn | Horizon Fitness |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 30.6% | 9.1% | 4.1% | 0.99% | 1% | 0.41% | 0.37% |
| Nov 2025 | 49.2% | 28.8% | 14.2% | 4.7% | 1.4% | 0.77% | 0.47% | 0.42% |
| Dec 2025 | 48.5% | 28.3% | 15.5% | 4.6% | 1.4% | 0.76% | 0.54% | 0.42% |
| Jan 2026 | 42.5% | 36% | 14.3% | 4% | 1.4% | 0.8% | 0.59% | 0.44% |
| Feb 2026 | 45.9% | 32.6% | 13.9% | 4.4% | 1.3% | 0.88% | 0.53% | 0.48% |
| Mar 2026 | 45.8% | 33.3% | 13.1% | 4.5% | 1.1% | 1.1% | 0.71% | 0.4% |
| Apr 2026 | 47.4% | 34.5% | 10.5% | 4.6% | 0.99% | 0.93% | 0.56% | 0.42% |
| May 2026 | 47.7% | 34.7% | 9.9% | 4.7% | 1.2% | 0.93% | 0.63% | 0.34% |
| Jun 2026 | 44.1% | 37.7% | 11% | 4.1% | 1% | 1% | 0.59% | 0.37% |
| Jul 2026 | 43% | 36.8% | 12% | 4.9% | 1.2% | 0.99% | 0.7% | 0.36% |
| Aug 2026 | 46.4% | 32.4% | 12.3% | 5.3% | 1.3% | 1.1% | 0.65% | 0.48% |
| Sep 2026 | 48.1% | 33.6% | 9.4% | 5.5% | 1.1% | 1.1% | 0.58% | 0.49% |
How has the Horizon Fitness and Precor comparison changed over the last 12 months?
3 findings
- Precor was ahead of Horizon Fitness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Horizon Fitness’ share of searches among elliptical machine brands worldwide moved from 0.37% to 0.49%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Precor’s share of searches among elliptical machine brands worldwide moved from 1% to 1.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for elliptical machine brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Precor worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Horizon Fitness’ and Precor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Horizon Fitness
1 branded search term
- horizon fitness
Precor
1 branded search term
- precor
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