How popular isHorizon Fitness?
In September 2026, people searched for Horizon Fitness by name about 8,100 times worldwide, about the same as the previous year. These searches made up 0.49% of all global elliptical machine brand searches, placing Horizon Fitness eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about elliptical machine brands, Horizon Fitness appeared in two of the five answers and was the fifth most recommended of the eight.
Horizon Fitness is the eighth most searched of 8 competitors and the fifth most recommended in AI answers.
PelotonShare of searches 48.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Life FitnessShare of searches 33.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
NordicTrackShare of searches 9.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
BowflexShare of searches 5.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
Horizon FitnessShare of searches 0.49%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top elliptical machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Horizon Fitness was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Horizon Fitness is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- NordicTrack1st
Sole Fitness2nd
Schwinn3rd
Precor4th- Horizon Fitness5th
- Life Fitness6th
- Bowflex7th
- Peloton–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NordicTrack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schwinn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sole Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Precor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Horizon Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Life Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bowflex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about elliptical machine brands
5 answers
Asked ChatGPT
“Which elliptical machine brand should I buy?”
Asked ChatGPT
“What are the best elliptical machine brands?”
Asked ChatGPT
“What's the best elliptical machine brand for home cardio?”
Searched Google, AI Overview
“best elliptical machine”
Searched Google, AI Overview
“home elliptical machine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which elliptical machine brands compete with Horizon Fitness?
Share of searches by month for Peloton, Life Fitness, NordicTrack, Bowflex, Horizon Fitness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Life Fitness | NordicTrack | Bowflex | Sole Fitness | Precor | Schwinn | Horizon Fitness |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 30.6% | 9.1% | 4.1% | 0.99% | 1% | 0.41% | 0.37% |
| Nov 2025 | 49.2% | 28.8% | 14.2% | 4.7% | 1.4% | 0.77% | 0.47% | 0.42% |
| Dec 2025 | 48.5% | 28.3% | 15.5% | 4.6% | 1.4% | 0.76% | 0.54% | 0.42% |
| Jan 2026 | 42.5% | 36% | 14.3% | 4% | 1.4% | 0.8% | 0.59% | 0.44% |
| Feb 2026 | 45.9% | 32.6% | 13.9% | 4.4% | 1.3% | 0.88% | 0.53% | 0.48% |
| Mar 2026 | 45.8% | 33.3% | 13.1% | 4.5% | 1.1% | 1.1% | 0.71% | 0.4% |
| Apr 2026 | 47.4% | 34.5% | 10.5% | 4.6% | 0.99% | 0.93% | 0.56% | 0.42% |
| May 2026 | 47.7% | 34.7% | 9.9% | 4.7% | 1.2% | 0.93% | 0.63% | 0.34% |
| Jun 2026 | 44.1% | 37.7% | 11% | 4.1% | 1% | 1% | 0.59% | 0.37% |
| Jul 2026 | 43% | 36.8% | 12% | 4.9% | 1.2% | 0.99% | 0.7% | 0.36% |
| Aug 2026 | 46.4% | 32.4% | 12.3% | 5.3% | 1.3% | 1.1% | 0.65% | 0.48% |
| Sep 2026 | 48.1% | 33.6% | 9.4% | 5.5% | 1.1% | 1.1% | 0.58% | 0.49% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.1% | 788K | 0% | +1.7 points | |
| 2, held 2nd | 33.6% | 550K | 0% | +1.2 points | |
| 3, held 3rd | 9.4% | 154K | -26.1% | -2.9 points | |
| 4, held 4th | 5.5% | 90.5K | 0% | +0.2 points | |
| 5, held 5th | 1.1% | 18.4K | -18.2% | -0.2 points | |
| 6, held 6th | 1.1% | 18.1K | 0% | 0 points | |
| 7, held 7th | 0.58% | 9.5K | -13.6% | -0.1 points | |
| 8, held 8th | 0.49% | 8.1K | 0% | 0 points |
1.
Peloton48.1%
Held 1st. 788K estimated branded searches, 0% vs prior month. Share +1.7 points.
33.6%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +1.2 points.
9.4%
Held 3rd. 154K estimated branded searches, -26.1% vs prior month. Share -2.9 points.
4.
Bowflex5.5%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.1%
Held 5th. 18.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
6.
Precor1.1%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Schwinn0.58%
Held 7th. 9.5K estimated branded searches, -13.6% vs prior month. Share -0.1 points.
0.49%
Held 8th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Horizon Fitness and its closest rivals
Every comparison with Horizon Fitness
8 comparisons
How has branded search demand for Horizon Fitness changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Horizon Fitness worldwide held steady at 8.1K.
- Across the 12 months ending September 2026, Horizon Fitness’ share of searches among elliptical machine brands worldwide held steady, from 0.37% to 0.49%.
How did search popularity change for elliptical machine brands worldwide in September 2026?
6 changes
In September 2026, Peloton gained share of searches among elliptical machine brands worldwide, from 46.4% to 48.1%.
In September 2026, Life Fitness gained share of searches among elliptical machine brands worldwide, from 32.4% to 33.6%.
In September 2026, NordicTrack lost share of searches among elliptical machine brands worldwide, from 12.3% to 9.4%.
Bowflex’s share of searches among elliptical machine brands worldwide has gained ground for 3 months in a row, from 4.1% to 5.5% in September 2026.
Estimated monthly branded searches for Precor worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026.
How are Horizon Fitness’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Horizon Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- horizon fitness
Who owns Horizon Fitness?
Horizon Fitness is owned by Johnson Health Tech. Brandwave also tracks Schwinn, owned by the same company, worldwide.
Do you work for Horizon Fitness? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Horizon Fitness compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Treadmill brands | 6th of 6 | 0.46% | Show ranking |
| Elliptical machine brands | 8th of 8 | 0.49% | Shown above |
Is Horizon Fitness your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.