Bowflex vs Horizon Fitness:Which is more popular?
In September 2026, Bowflex had more branded searches than Horizon Fitness among elliptical machine brands worldwide. Bowflex had about 90,500 branded searches, while Horizon Fitness had 8,100. Bowflex made up 5.5% of all elliptical machine brand searches we track, and Horizon Fitness accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about elliptical machine brands, Horizon Fitness appeared in two of the five answers and Bowflex in one. Horizon Fitness was mentioned before Bowflex in two out of three answers that named either.
Who do people search for more?
Bowflex, about 11 searches for every 1 for Horizon Fitness
Who does AI mention more?
Horizon Fitness, mentioned in 2 of 5 answers, Bowflex in 1
Who does AI recommend more?
Horizon Fitness, named ahead of Bowflex in 2 of 3 answers
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Top elliptical machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Horizon Fitness was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bowflex was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Horizon Fitness was listed before Bowflex in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
NordicTrack1st
Sole Fitness2nd
Schwinn3rd
Precor4th- Horizon Fitness5th
Life Fitness6th- Bowflex7th
Peloton–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NordicTrack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schwinn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sole Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Precor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Horizon Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Life Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bowflex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about elliptical machine brands
5 answers
Asked ChatGPT
“Which elliptical machine brand should I buy?”
Asked ChatGPT
“What are the best elliptical machine brands?”
Asked ChatGPT
“What's the best elliptical machine brand for home cardio?”
Searched Google, AI Overview
“best elliptical machine”
Searched Google, AI Overview
“home elliptical machine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bowflex or Horizon Fitness more popular in search?
This chart shows how often people search Google for Bowflex and Horizon Fitness by name. Each line represents a brand's share of searches for all eight elliptical machine brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bowflex, Horizon Fitness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Life Fitness | NordicTrack | Bowflex | Sole Fitness | Precor | Schwinn | Horizon Fitness |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 30.6% | 9.1% | 4.1% | 0.99% | 1% | 0.41% | 0.37% |
| Nov 2025 | 49.2% | 28.8% | 14.2% | 4.7% | 1.4% | 0.77% | 0.47% | 0.42% |
| Dec 2025 | 48.5% | 28.3% | 15.5% | 4.6% | 1.4% | 0.76% | 0.54% | 0.42% |
| Jan 2026 | 42.5% | 36% | 14.3% | 4% | 1.4% | 0.8% | 0.59% | 0.44% |
| Feb 2026 | 45.9% | 32.6% | 13.9% | 4.4% | 1.3% | 0.88% | 0.53% | 0.48% |
| Mar 2026 | 45.8% | 33.3% | 13.1% | 4.5% | 1.1% | 1.1% | 0.71% | 0.4% |
| Apr 2026 | 47.4% | 34.5% | 10.5% | 4.6% | 0.99% | 0.93% | 0.56% | 0.42% |
| May 2026 | 47.7% | 34.7% | 9.9% | 4.7% | 1.2% | 0.93% | 0.63% | 0.34% |
| Jun 2026 | 44.1% | 37.7% | 11% | 4.1% | 1% | 1% | 0.59% | 0.37% |
| Jul 2026 | 43% | 36.8% | 12% | 4.9% | 1.2% | 0.99% | 0.7% | 0.36% |
| Aug 2026 | 46.4% | 32.4% | 12.3% | 5.3% | 1.3% | 1.1% | 0.65% | 0.48% |
| Sep 2026 | 48.1% | 33.6% | 9.4% | 5.5% | 1.1% | 1.1% | 0.58% | 0.49% |
How has the Bowflex and Horizon Fitness comparison changed over the last 12 months?
3 findings
- Bowflex was ahead of Horizon Fitness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bowflex’s share of searches among elliptical machine brands worldwide moved from 4.1% to 5.5%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Horizon Fitness’ share of searches among elliptical machine brands worldwide moved from 0.37% to 0.49%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for elliptical machine brands worldwide in September 2026?
1 change
Bowflex’s share of searches among elliptical machine brands worldwide has gained ground for 3 months in a row, from 4.1% to 5.5% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bowflex’s and Horizon Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bowflex
1 branded search term
- bowflex
Horizon Fitness
1 branded search term
- horizon fitness
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