Brandwave

How popular isBowflex in search?

In September 2026, there were an estimated 90.5K branded searches for Bowflex worldwide which held steady over the last 12 months. Bowflex holds 5.7% estimated Share of Search among elliptical machine brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Peloton49.8%
  2. Life Fitness34.8%
  3. NordicTrack9.7%
  4. Bowflex5.7%
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Which elliptical machine brands compete with Bowflex?

Bowflex against elliptical machine brands worldwide, by month

Share of Search by month for Peloton, Life Fitness, NordicTrack, Bowflex. The figures are in the table below the chart.

View monthly share of search table
MonthPelotonLife FitnessNordicTrackBowflex
Oct 202554.9%31.5%9.3%4.2%
Nov 202550.7%29.7%14.7%4.9%
Dec 202550%29.2%16%4.8%
Jan 202643.9%37.2%14.8%4.1%
Feb 202647.4%33.7%14.4%4.5%
Mar 202647.3%34.5%13.6%4.6%
Apr 202648.8%35.6%10.8%4.8%
May 202649.2%35.8%10.2%4.8%
Jun 202645.5%38.9%11.4%4.3%
Jul 202644.5%38%12.5%5.1%
Aug 202648.1%33.6%12.7%5.5%
Sep 202649.8%34.8%9.7%5.7%

  1. 1.Peloton

    49.8%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.Life Fitness

    34.8%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.NordicTrack

    9.7%

    Held 3rd. 154K estimated branded searches, -26.1% vs prior month. Share -3 points.

  4. 4.Bowflex

    5.7%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Bowflex and its closest rivals

Every comparison with Bowflex

How has branded search demand for Bowflex changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bowflex worldwide held steady at 90.5K.
  • Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among elliptical machine brands worldwide increased from 4.2% to 5.7%.
  • Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among elliptical machine brands worldwide peaked at 5.7% in September 2026 and was lowest at 4.1% in January 2026.

How did search popularity change for elliptical machine brands worldwide in September 2026?

  1. In September 2026, Peloton gained estimated Share of Search among elliptical machine brands worldwide, from 48.1% to 49.8%.

  2. In September 2026, Life Fitness gained estimated Share of Search among elliptical machine brands worldwide, from 33.6% to 34.8%.

  3. In September 2026, NordicTrack lost estimated Share of Search among elliptical machine brands worldwide, from 12.7% to 9.7%.

  4. Bowflex’s estimated Share of Search among elliptical machine brands worldwide has gained ground for 3 months in a row, from 4.3% to 5.7% in September 2026.

Where does Bowflex compete?

Bowflex is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stair climber brands5th of 54.9%Show ranking
Elliptical machine brands4th of 45.7%Shown above
Spin bike brands5th of 56.2%Show ranking
Stationary bike brands3rd of 38.8%Show ranking
Kettlebell brands3rd of 510.3%Show ranking
Dumbbell brands3rd of 510.9%Show ranking
Cross trainer brands3rd of 411%Show ranking
Dumbbell rack brands2nd of 412.2%Show ranking
Adjustable kettlebell brands1st of 432.1%Show ranking
Adjustable dumbbells brands2nd of 339.1%Show ranking

How is Bowflex measured?

Brandwave collects information about searches that people make online using Bowflex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bowflex

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How the Brand Demand Index is measured

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