Bowflex vs Titan Fitness:Which is more popular by branded search?
In August 2026, Bowflex had more branded searches than Titan Fitness among kettlebell brands worldwide. Bowflex was estimated to have 90.5K branded searches compared to Titan Fitness’ 74K, and held a 10% Share of Search versus Titan Fitness’ 8.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bowflex or Titan Fitness?
Compare the kettlebell brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bowflex, Titan Fitness. The figures are in the table below the chart.
View monthly share of search table
| Month | New York University | Rogue Fitness | Bowflex | Titan Fitness | Force USA |
|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 12.6% | 10.4% | 8.5% | 1.4% |
| Nov 2025 | 56.2% | 17.9% | 12% | 12% | 2% |
| Dec 2025 | 62.6% | 14.4% | 11.7% | 9.7% | 1.6% |
| Jan 2026 | 60.9% | 14.9% | 12.2% | 10% | 2% |
| Feb 2026 | 62.4% | 14.3% | 11.8% | 9.6% | 1.9% |
| Mar 2026 | 64% | 14.7% | 9.9% | 9.9% | 1.6% |
| Apr 2026 | 63.9% | 15.5% | 10.4% | 8.5% | 1.7% |
| May 2026 | 62.7% | 15.2% | 10.2% | 10.2% | 1.7% |
| Jun 2026 | 61.8% | 17.3% | 9.5% | 9.5% | 1.9% |
| Jul 2026 | 57.4% | 18.3% | 12.3% | 10% | 2% |
| Aug 2026 | 64.9% | 14.9% | 10% | 8.2% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the Bowflex and Titan Fitness comparison changed over the last 12 months?
3 findings
- Bowflex was ahead of Titan Fitness in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bowflex’s estimated Share of Search among kettlebell brands worldwide moved from 10.4% to 10%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 11 months ending August 2026, Titan Fitness’ estimated Share of Search among kettlebell brands worldwide moved from 8.5% to 8.2%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for kettlebell brands worldwide in August 2026?
2 changes
In August 2026, Bowflex lost estimated Share of Search among kettlebell brands worldwide, from 12.3% to 10%.
In August 2026, Titan Fitness lost estimated Share of Search among kettlebell brands worldwide, from 10% to 8.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Bowflex’s and Titan Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bowflex
1 branded search term
- bowflex
Titan Fitness
1 branded search term
- titan fitness
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.